Today's guest, Dorit Sasson is an accomplished author who was, for lack of a better term, thrust into marketing. After writing her book she realized she needed to have a mechanism to get her book out to the right people at the right time. She then got into digital marketing and SEO, but tuned it to help authors like herself get their book out to the public quickly. The goal has been to help authors be the advocate for themselves that they need to be, in order to help readers believe in them. Otherwise... books just won't be flying off the shelves like they expect. She's collected some wisdom on her journey and we had a great time sharing what we've both learned. Dorit can be found at bookmarketingacademy.com where she helps fellow authors think about SEO for their book, and also on her personal website, doritsasson.com, along with all her social media links. Let's see where the talk goes today.