Did you know about 76% of people will reach for their phones when they want to look up a business? And 74% of those people visit a business' website within 24 hours of that search? Are you in that percentage? If not you might be missing out. Rachel Noall and I talk about her focus on the Google My Business service, and how it can be used to get local attention quickly. Trusting the algorithm is a great way to build rapport with people close to where you business is physically located, while giving the chance to use storytelling and genuine communication to connect with people just a short distance away. Hear her story about how she got to where she is on the journey, along with her Elite Marketing Tip at the end. If you'd like to get in touch with her, find her at www.gmbpirate.com, or on Instagram or Twitter under the handle @rrnoall. Let's join the conversation now.