Content! It's all about the content! Are you writing content? Content! Today's guest Jon Hinderliter is kinda tired of hearing that, and so are a lot of other people. 

Quite frankly, content isn't king anymore. So many people are chasing the new shiny object without focusing on what's really important: the data. See, the thing is, you can't really monetize metrics. You can't pay your bills with likes and shares. 

But data... data is where it's at. 

With enough of the right kind of it, you can do some amazing things. Instead of doing things the way they've always been done, it might be time to take a look at what's actually working, and how to measure that success. 

Jon's written a book called 'The Death of Content as King' which can be found over at deathofcontent.com. Listeners can get a FREE chapter of the book at https://www.deathofcontent.com/elitemarketing. Let's get started with the episode now.