Well it's kinda chilly this time of year, but during the summer months, not so much. Especially here in St. Louis! Got the chance to talk with Bruce Kellerman of Power Breezer about a unique product that they've put together, to help with evaporative cooling on a big scale. Installed at stadiums for the Superbowl, used by the military, and many other applications, it's helping keep folks cool in the hottest environments. We actually talked about the science and psychology behind marketing and selling, and what he wished he knew five years ago. This may be the 'coolest' episode you'll hear! If you'd like to contact Bruce, find him at [email protected]. Let's jump into the chat now.