Takeaways:

• Over the past twelve months, Bi-Rite has experienced significant growth in membership, demonstrating resilience in a challenging market environment.
• The ongoing supply chain challenges, particularly affecting TVs and air-conditioning units, have necessitated agile responses from retailers like Bi-Rite.
• As Bi-Rite prepares for the Christmas sales season, it is crucial to manage inventory constraints while maximizing marketing efforts.
• The evolution of Bi-Rite's marketing strategies has shifted from traditional print media to more dynamic digital approaches, enhancing customer engagement.
• Looking ahead to 2022, Bi-Rite aims to implement systems that provide greater resources and information to its store owners, fostering business growth.
• The unpredictability of supply chains continues to pose challenges, requiring retailers to remain adaptable and responsive to market changes.