In episode 22 of the Appliance Retailer Podcast, we speak to Brad
Reed, head of marketing for B2B business solutions at LG Electronics
Australia about shifts in consumer behaviour within the IT category,
including significant uptake in the premium monitor segment, and what it
means for retailers.
He discusses LG’s investment in collaborative working technology and
range of cloud-based solutions in a market that is expected to grow by
double digits over the next 12 months.
Reed then shares a preview of what’s in the pipeline for the gaming
and computing categories in 2022 as LG remains on the cutting edge of
innovation in terms of processor speeds, chipsets and software to
deliver an optimal user experience.
He also explains why retailers should have dedicated in-store
displays to showcase their gaming monitor line-up and provide the
opportunity for consumers to experience refresh rates, colour
reproduction and sound first-hand, to maximise sales.
LG is focused on improving in-store merchandising with displays that
better communicate key features and unique selling points, as well as
more regular store visits to share information with floor staff.