In episode 22 of the Appliance Retailer Podcast, we speak to Brad

Reed, head of marketing for B2B business solutions at LG Electronics

Australia about shifts in consumer behaviour within the IT category,

including significant uptake in the premium monitor segment, and what it

means for retailers.

He discusses LG’s investment in collaborative working technology and

range of cloud-based solutions in a market that is expected to grow by

double digits over the next 12 months.

Reed then shares a preview of what’s in the pipeline for the gaming

and computing categories in 2022 as LG remains on the cutting edge of

innovation in terms of processor speeds, chipsets and software to

deliver an optimal user experience.

He also explains why retailers should have dedicated in-store

displays to showcase their gaming monitor line-up and provide the

opportunity for consumers to experience refresh rates, colour

reproduction and sound first-hand, to maximise sales.

LG is focused on improving in-store merchandising with displays that

better communicate key features and unique selling points, as well as

more regular store visits to share information with floor staff.