We speak to Haig Kayserian, general manager of digiDirect about the retailer’s expansion into broader consumer electronics categories beyond cameras and imaging products.He discusses the re-opening of digiDirect’s flagship Melbourne store including various upgrades and enhancements, as well as plans for future store re-fits and new store openings.

Haig then explains the launch of the pre-loved digiSeconds category, enabling customers to take advantage of quality second-hand gadgets at more affordable prices.