In episode 24 of the Appliance Retailer Podcast, we speak to Karen

Powell, head of ECOVACS Australia and New Zealand about the home

cleaning robotics category in Australia and how the brand is performing.

She shares details about the new ECOVACS flagship robotic vacuum

cleaner, the DEEBOT X1 OMNI and why the launch is so important to the

brand and the broader industry.

Powell discusses the key technology inclusions when it comes to

suction power, health and hygiene, voice assistance, as well as the

aesthetics in collaboration with Jacob Jensen Design.

With a price tag of $2,499, Powell explains the importance of strong

retailer relationships to successfully launch a new product like the

DEEBOT X1 OMNI.