
Sign up to save your podcasts
Or


Have you ever heard the expression “there’s plenty of fish in the sea?” The same can be said when it comes to marketing in higher education.
But how do you know when it’s time to get deliberate with your marketing strategy? Grab your fishing pole and find out.
We are joined by Bart Caylor">Bart Caylor, President and founder of Caylor Solutions">Caylor Solutions. With over two decades of experience at Caylor Solutions, Bart knows how to navigate the sea of higher education marketing.
In this episode, we delve into the key aspects of crafting a successful marketing strategy.
Join us as we discuss:
- The “greatest secret” in higher ed marketing (8:02)
- Two common key faults in marketing strategies (15:28)
- AI and its role in marketing at higher education institutions (21:29)
- Three steps to being intentional with your student-centric marketing (26:54)
Check out these resources we mentioned during the podcast:
Hosted on Ausha. See ausha.co/privacy-policy for more information.
There are many lessons that biblical higher education schools can learn from the business world to become better and more competitive.
The top law schools are always in demand because they deliver a great product that the market wants. What if we thought about biblical higher education that way?
What if schools developed a value proposition where they said that their graduates would be the most skilled, most ethical, and the most competent church ministry leaders?
We talk to Gina Cox">Gina Cox, who started her career as a lawyer before transitioning to biblical higher education. Gina elaborates on the lessons she brought into her role at Highlands College">Highlands College from the business world and why she feels that honesty, adaptability, and agility are paramount to furthering the cause of advancing the kingdom.
Join us as we discuss:
- Gina’s transition from law into biblical higher education (07:10)
- The uniqueness of being a woman in a leadership position in biblical higher education (13:15)
- Three lessons from the business world that should be applied to biblical higher education (20:30)
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Having a strong faith and relationship with God are topics that continue to be at the front and center of biblical higher education.
Students need to be able to process what is happening around them and then go back to the Word to understand what God’s will truly is.
How can they do this? How can Christian institutions prepare them for a better future that is kingdom-focused?
Karen also shares some of the greatest challenges she faced, how she turned insecurities into opportunities, and why she believes students need a biblical worldview.
Join us as we discuss:
- How Karen navigated insecurities and turned them into a strength (11:32)
- Which cause that Karen advocated for had the most impact on her (18:07)
- Karen’s advice to the audience on answering God's call (23:08)
Hosted on Ausha. See ausha.co/privacy-policy for more information.
There was a time when college and university presidents used to boast lengthy terms of service. But today, most leave the position after five to seven years.
Higher ed leaders are burning out. A major contributor to this systemic problem is often a lapse in effective board governance.
After faithfully serving in several leadership roles, including as president of three major Christian universities, Dave Gyertson">Dave Gyertson coaches many presidents who question their calling to lead Christian institutions. Dave talks about why boards need to be good stewards of their presidents and monitor their health as well as their performance.
Join us as we discuss:
- The need for boards to set parameters and guide their presidents (10:45)
- The scope of new challenges college presidents face today (14:57)
- Why boards need to monitor the president’s health (19:07)
Check out these resources we mentioned during the podcast:
- ABHE Board Governance Training">ABHE Board Governance Training
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">website or search for Biblical Higher Ed Talk in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
The seminary education landscape has changed considerably, but its focus has not. The ultimate goal continues to be training church ministry leaders.
What has changed is the definition of seminary education. Many students want to go deeper in their theological and biblical knowledge without necessarily a degree or ordination.
What will the future hold? How can biblical institutions meet their students where they are and adapt accordingly?
Join us as we discuss:
- The focus of seminary education and what has changed (06:13)
- The top challenges that seminaries face today and the opportunities (14:04)
- What seminaries will look like 20 years from now (23:02)
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Leaders, how many women did you see the last time you looked around a room full of Christian college presidents and provosts?
Historically, biblical higher education has been dominated by male leadership.
In recent years, many institutions and organizations have made diversity in leadership an intentional focus of their missions. But Jena Dunn">Jena Dunn, Provost at Stark College and Seminary"> Stark College and Seminary, believes what women really need are true advocates who will champion the female leaders of tomorrow.
Jena unpacks her 15-plus years of higher ed experience as we explore the shortfall of female leadership in Christian colleges and universities.
Join us as we discuss:
- Why discipleship is the most rewarding leadership experience (5:40)
- Walking the road of humility as a female leader (10:52)
- The importance of diversity in leadership teams (15:49)
Check out these resources we mentioned during the podcast:
- ABHE Commission on Accreditation">ABHE Commission on Accreditation
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">website, or search for Biblical Higher Ed Talk in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
The core ethos of biblical higher ed institutions is grounded in God’s Word, accepting its authority as final.
But Dave Medders">Dave Medders, Executive Vice President here at the Association for Biblical Higher Education">Association for Biblical Higher Education, cautions that the world’s expectations can sometimes cloud that ethos. That’s why leaders must keep their relationship with Christ fresh so as not to let personal successes define their worth and lose sight of their mission.
Dave joins the show to talk about what must comprise modern biblical higher education’s ethos and why he believes future institutions will flourish because of it.
Join us as we discuss:
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">website, or search for Biblical Higher Ed Talk in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Be it blind arrogance or a lack of accountability, it can be easy for church and academic leaders to allow pride to consume them and to point fingers when they fall.
That’s why Bill Blocker">Bill Blocker, President of the College of Biblical Studies - Houston"> College of Biblical Studies - Houston, believes the leadership journey should start by understanding that it’s not about you. God doesn’t care how talented you are — only that you’re available to use your gifts to lead and inspire others.
Bill shares how Christ called him from the legal industry to help equip others and what leading from the front with humility means to him.
Join us as we discuss:
To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">website, or search for Biblical Higher Ed Talk in your favorite podcast player.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Welcome to Biblical Higher Ed Talk
Hosted on Ausha. See ausha.co/privacy-policy for more information.
From the publisher's feed