Ben and Jacob discuss the importance of data privacy and why it should matter to everyone. They define what data privacy means and how it relates to data security. They also provide examples of data breaches and how they can harm individuals and organizations. The discussion then shifts to how various entities collect, share, and use data, including social media platforms, advertisers, and governments. They highlight the risks associated with this practice and the potential for misuse of personal information. Next, Ben and Jacob explore the legal frameworks to protect data privacy, including the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. They also discuss individuals' role in protecting their data privacy, including being aware of what information is being collected and who has access to it. Finally, they provide practical tips for individuals to protect their data privacy, such as using strong passwords, being cautious when sharing personal information online, and using privacy-focused tools and services. Overall, this episode of "Big App Energy" provides a comprehensive overview of data privacy and its importance in today's digital age. It is a must-listen for anyone who wants to learn more about how their personal data is collected, shared, and used and how they can protect themselves from potential harm.