Big Bass Baits and lure designing with Bill Siemantel. Legendary bait designer, author and educator Bill Siemantel has many patents and designs to his name as well as a part of the Big Bass Zone. Bill has dedicated his life to targeting big bass and teaching others how to think differently about chasing fish. Denis and Bill talk about designing lures, big fish tactics and how Bill got started when he was 15 on some of the most famous California lakes around. You want to learn about big bass this is a good one!