Following the Iron Jack release from Lion, we delve into beer marketing and how the pitch from the big companies is only to rugged men.

And we catch up with the 6PR Morning Show team for our regular segment and unveil Billabong Brewing's Wheat as the program's Beer of the Month.

Remember to stick with TheSip.com.au for good beer news and reviews on the brews you choose. MUSIC: Bensound