- Internet Marketing Mindsets

- Story Selling

- Need/ Product/ People matching

- Copywriting - how to

- The Unique Voice/ Writing In Someone Else's

- Sales Letters vs. Phone Sales

- Legal Compliance/ lawsuits

- Credibility, Authority, Personal Branding

- Core Values

- Customer protection and Trust vs. Entrepreneurs

- Direct Marketing & Startups

Also Phil was suppose to add a link to a list of values... but they were lost somewhere in the process.

Too bad.