- Internet Marketing Mindsets
- Story Selling
- Need/ Product/ People matching
- Copywriting - how to
- The Unique Voice/ Writing In Someone Else's
- Sales Letters vs. Phone Sales
- Legal Compliance/ lawsuits
- Credibility, Authority, Personal Branding
- Core Values
- Customer protection and Trust vs. Entrepreneurs
- Direct Marketing & Startups
Also Phil was suppose to add a link to a list of values... but they were lost somewhere in the process.