Big Branding Small Business with Jeremy Allen

In this episode I discuss a book that played a big part in branding journey the book Primal Branding is a book by Patrick Hanlon that explores the concept of creating a powerful brand for businesses and organizations. The book presents a seven-step framework for building a brand that resonates with customers and stands the test of time. Hanlon argues that a strong brand is essential for building trust and loyalty with customers, and provides practical advice for creating a brand that connects with people on a deeper level. The book also includes real-world examples and case studies of successful brands to illustrate the principles outlined in the book. Overall, Primal Branding is a valuable resource for anyone looking to create a powerful and enduring brand for their business.

Primal Branding by Patrick Hanlon

 Designing Brand Identity by Alina Wheeler with forward by Debbie Millman

Logo design is a key component of branding, but it is not the only  element to consider. Other design factors such as color, typography, and  iconography also contribute to a strong brand identity. In this podcast  episode, we will explore the elements that make up a great logo design  and how to use it effectively within a comprehensive branding strategy.

A unique and memorable brand can be a great way to elevate your business from the competition. But what exactly makes up a strong, powerful brand? And how do you know yours is on the right track? This week, we're exploring different ideals that make up a great brand — from brand symbols to brand values.

In our increasingly competitive world, branding should be a priority — from small businesses to big businesses. But how does it empower a company or organization, and what exactly is the difference between a brand and a logo? Join us as we explore the world of branding and discuss the different ideals that make up a great brand.

In this episode, we review the workshop featured in episode 7 . We discuss the process of documenting the workshop and organizing the conversation into "buckets" or "themes" to inform the brand strategy. Shá also shares how this simple workshop and recap helps clarify her thinking as she builds her business."

 episode 7. 

Ryan has spent his career working with small advertising agencies, large  brand strategy firms, and running his own business. We met while  picking up our daughters from dance class and he has generously shared  his expertise on design and branding with me. In this episode, we  discuss the role of branding and design in building a successful  business and maintaining meaningful relationships. Ryan shares his  insights on how to effectively approach branding in order to create  successful businesses.

You can find at studio mighty might here 

Find his work on dribble here

You can check him out at penta here

This live Q&A helps business owners better understand how a great brand strategy can make you business better and save time and money in the long run. We had the privilege to speak with three entrepreneurs who were all at different stages of building their business and yet understood how a brand strategy and branding can help there business grow, thrive and survive whatever the future may hold by simply identifying who they are, what they stand for, why they are doing what they are doing besides wanting to make money, how they will look and ultimately how clients and customers will experience them. 

First Guest is Jen Smith of Frugal Friends Podcast

Welcome to episode seven of the No BS branding podcast. Today we're going to be doing a live workshop with Shá Sparks on her podcasting brand Spark your Voice. We'll be walking through all the branding questions offered in the free branding workshop template that you can find on my website, nobsbranding.com.

Welcome to episode six of Big Branding Small Business -  In this episode we're going to be talking about why you should hire a brand strategist or designer to help build out your branding. We'll be addressing the differences between hiring a branding specialist versus a contract designer, and what you need to look out for when hiring someone through sites like fiverr. Finally, we'll wrap up by discussing how to get the most out of this type of arrangement.

Managing expectations is a big part of working with small businesses and brands. This episode we will go over in greater detail some of my process and what you as a small business owner need to know when working with other strategist or designers.

In this episode we will chat about logos and how they are slowly dying. We then focus our attention on why the logo is dying and where we need to turn our focus when building branding for your small business.