Join us on this episode of Big Branding Small Business Podcast and discover the simple yet powerful pillars that can transform your brand and your strategy to running your business. In this episode, we look at audience engagement, differentiation, consistency, long-term vision, and empathy to help your small business thrive. Don't miss out on this practical guide to boosting your brand strategy.

Take a listen and start strengthening your brand strategy today! Subscribe to our podcast and take your small business to the next level.

For more on Primal Branding then check out episode 47

In this episode of the Big Branding Small Business podcast, I interview my neighbor, Jake Rasmussen, a marketing director with over 7 years of experience. We discuss the importance of branding and marketing for small businesses, and how to create a successful marketing strategy that aligns with your brand.

Jake shares his insights on how to:

He also debunks some common marketing myths, such as the idea that you need to spend a lot of money to be successful.

If you're a small business owner who wants to learn how to create a branding and marketing strategy that will help you grow your business, then this episode is for you!

In this episode, we delve into the extraordinary journey of Jimmy Buffett, the legendary musician who evolved into a true lifestyle icon. Join us as we trace the remarkable transformation of his music into a cultural sensation, from his humble beginnings strumming guitars in intimate venues to the inception of the Margaritaville brand empire.

Discover the pivotal moment when the timeless anthem, "Margaritaville," took on a life of its own. We'll also take a deep dive into the world of Margaritaville, where restaurants, resorts, merchandise, and even retirement communities have become synonymous with relaxation, escapism, and joy.

Buffett has been able to build a successful brand by staying true to his roots, creating a strong community of fans, and offering products and

If you've ever savored a margarita, daydreamed of a tropical paradise, or found solace in the soothing melodies of Jimmy Buffett, this episode is a must-listen. Join us as we embark on a captivating voyage, tracing the path from music to Margaritaville and unraveling the enigma of the Jimmy Buffett brand phenomenon.

David Brier Clip

"Flipping the Script on What Branding Isn't" is all about embracing contrarian thinking and exploring branding from angles you might not have considered before. We're breaking down the misconceptions, dismantling the myths, and shedding light on the often-overlooked aspects of branding.

Have you ever wondered what branding truly isn't? Join us as we navigate the murky waters of common misconceptions. From dispelling the idea that branding is merely a logo to unmasking the myths surrounding size and industry limitations, we're here to turn the tables on conventional wisdom.

So, whether you're a business owner seeking to build a stronger brand, a

In this podcast episode, we'll explore the power of audio branding. We'll discuss how sound can be used to create a unique and memorable identity for your brand, and how it can help you connect with your audience on a deeper level, build trust and credibility, and boost brand awareness.

We'll talk to Jodi Krangle who is a voice expert in the field of audio branding, and she'll share tips and advice on how you can use audio to improve your own brand. Check out her work at voiceoversandvocals.com You can also check out her podcast Audio Branding to dive deeper into the world of Audio Branding.

Whether you're a small business owner or a large corporation, audio branding can be a powerful tool to help you reach your target audience and achieve your marketing goals.

Join us as we explore the world of audio branding and learn how to use sound to create a memorable brand.

Welcome to the Big Branding, Small Business podcast. In this episode, we explore how small business owners, from solopreneurs to teams, can streamline brand management using Canva, a versatile tool. Discover how Canva empowers effortless brand building for small businesses. With free design templates to create consistent branding across all touchpoints . Learn how Canva aids in brand definition, consistency, social media engagement and, management. Save time and money while strengthening your brand. Whether starting from scratch or refreshing your brand, Canva has proven its weight in Gold.

In this week's episode, I uncover the secrets behind "Primal Branding" by Patrick Hanlon.

We discover the seven core elements that every successful brand possesses, from the captivating "Creation Story" to the powerful "Leader" who embodies the brand's ethos. Well talk through how these elements can create a belief system that captivates audiences and transforms them into brand advocates.

Join us as we explore the profound impact of these brand components and how they can elevate your small business to new heights. So, hit that subscribe button and embark on a journey into the primal power of branding with Jeremy Allen on "Big Branding Small Business"!

In this episode we introduce the concept of strategic language and its critical role in shaping success. Drawing insights from acclaimed author Mark Pollard, whose book "Strategy Is Your Words" sheds light on this very topic, we delve into the challenges modern strategists face in a fast-paced world, where data and analytics redefine the strategic landscape.

Also In this episode you'll discover how harnessing the power of words empowers strategists to envision and execute winning strategies that redefine industries and drive organizations to greatness.

Big Branding, Small Business is available on your favorite podcast platforms. Subscribe now and tune in to gain a competitive edge in the world of branding  and redefine strategic success and embark on a path of innovation and impact.

In this episode, we will delve into the potential negative consequences

In this episode my dear friend Sha Sparks interviews me and we discuss how a brand strategist can help you create a brand with meaning. We also discusses my journey from being a designer on freelance sites like Fiverr and Upwork to becoming a brand strategist who cares deeply about each client.

Discover how I use to just design logos with minimal client interaction. Now, I take the time to understand each client's "why" in order to craft a thoughtful brand strategy and identity. I guide clients through strategic questions to uncover what will truly resonate with their target audience.

Explore the difference between getting an inexpensive logo and investing in your brand. Gain insights on pushing back when a client's personal preferences don't align with their brand identity. Learn how custom branding can set you apart and make meaningful connections. 

You can check out Sha’s podcast here