Data is continuing to grow and businesses have yet to actively broaden their approach to customer-centric marketing. Understanding the various data sets available to a business and how to use them for maximum ROI impact is essential. 
 
Considering the value of each data set, 1st Party data sets are unique to a business and are the low-hanging fruit to capture for conversion and come from the organizations existing CRM database or the website visitor log. As we progress up the conversion funnel into consideration; opportunities for introducing new customers to your business arise leading to the need for 2nd party data, from retailers or partners such as Amazon, Google, and Loblaws that understand our customer's interests. Lastly, there is the topper funnel, an awareness pillar that is focused on introducing or educating on a product and it requires us to build foundational customer insights with companies like Nielsen, Epsilon, and Environics.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/