Entrepreneur & designer Lauren Farrell built a spirits label no one can ignore—Jooicy Tits Vodka—and funnels a portion of every bottle toward breast‑cancer support. In Episode 116, she sits down with Ryan to unpack naming a brand that pops, bootstrapping distribution, battling industry “mafias,” and why failure is the fastest teacher.Lauren’s business spark began in college when a single shot of Fireball made her blurt out, “They need the opposite—Juicy Tits!” Eight years (and countless requests for merch) later she turned the joke into a registered trademark, a patent‑pending bottle design, and a cause‑driven vodka that donates to Move Over Breast Cancer and Mary’s Place by the Sea. She explains how growing up with supportive parents and grandparents—and five childhood leg surgeries that landed her in Children’s Specialized Hospital—shaped her resilience and marketing flair.But grabbing attention is only step one. Lauren details creating her own New Jersey distribution company to stay nimble, the realities of dealing with big‑box liquor distributors, guerrilla tactics like branded bar mats and local billboards (minus the word “tits!”), and why every consumer who asks for her product helps crack new accounts. The conversation is packed with actionable advice on raising seed money, chunking giant goals into daily baby steps, and keeping brand values—kindness, patriotism, and fun—front and center.TIMESTAMPS 00:00 – Fireball shot → “Jooicy Tits” name05:00 – Childhood surgeries & Children’s Specialized Hospital10:00 – From joke to trademark: 8‑year validation loop14:00 – Parents’ seed investment & first 3,024‑bottle run18:00 – Fear vs. growth for founders23:00 – Breast‑cancer partnerships & giving back27:00 – Fighting distributor “mafias” + DIY distribution30:00 – Marketing tactics: bar mats, billboards, tastings32:00 – The last “Greatest Generation” & American pride35:00 – Advice: fail fast, act now, nurture kids’ creativityTry the Vodka, Support the Cause– Ask for Juicy Tits Vodka at your local liquor store or order direct‑to‑door in 47 states at juicytitsvodka.com.Party for a Purpose– Learn how Move Over Breast Cancer and Mary’s Place by the Sea empower women in treatment—and donate if you can.Subscribe to Fireside America– Hit that subscribe button for more raw founder stories and share this episode with the boldest marketer you know.Socials:Instagramhttps://www.instagram.com/ryandrobbins/https://www.instagram.com/jooicytitsvodka/