Big Gorgeous Goals

Big Gorgeous Goals

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Big Gorgeous Goals episodes

  • Purposeful Entrepreneurship: Tara Milburn and Ethical Swag

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Join us for another episode of Figure Eight where Julie talks with Tara Milburn, the founder and CEO of Ethical Swag. Tara recounts the challenges of promoting sustainable products in a traditionally non-sustainable industry, the decision to become a B Corp, and building a remote, geographically diverse team.

    Tara founded Ethical Swag in 2010 but didn't quit her full-time corporate job until after turning 50, when her kids were older and she could dedicate more time and energy to the venture. She embarked on a journey to redefine what success looks like in a company. Tara believes that business has created many of the challenges we face globally, and has an important role to play in fixing it. Ethical Swag is her way of demonstrating we can solve problems in business, create a better world, provide great swag that aligns with her clients values, and have fun doing it! You can learn more about Tara's incredible career here.

    Julie and Tara discuss...

    **Ethical Swag's Mission, Values, and Evolution (00:05:53)** Tara's perspective on Ethical Swag as a business vehicle, the industry's response to sustainable products, and the challenges of articulating and achieving her goals for the company.  They also discuss Tara's decision to become a B Corp, and the importance of third-party certifications.

    **Building a Geographically Diverse Team (00:15:01)** Tara's approach to creating a geographically diverse team, the values of transparency, and the challenges and advantages of building a strong culture within a dispersed team, especially in the context of the COVID-19 pandemic.

    **Clear communication parameters and technology use (00:23:03)** The impact of evolving technology on work, including the convergence of technologies and the need to be purposeful and thoughtful.

    **Balancing profitability and sustainability (00:31:18)** Exploration of the idea that businesses can be profitable while also promoting sustainability and ethical practices. Tara recounts the challenges of societal expectations and the need for progress over perfection in promoting positive change.

    **Supporting entrepreneurs in business challenges (00:37:59)** The importance of building a supportive community for entrepreneurs facing business challenges and navigating the "black hole" phases.

    You can connect with Ethical Swag through their website, Facebook, or Instagram, and connect with Tara via LinkedIn. 

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    42 min
  • Jenn Harper and Cheekbone Beauty: Using Business To Do Good In The World

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Sustainability in beauty is not just a trend; it's a responsibility. In conversation with the award-winning Jenn Harper, founder of Cheekbone Beauty, we explored the innovation behind sustainable beauty.  From establishing an Indigenous innovation lab blending traditional wisdom with modern science, to creating eco-friendly, biodegradable beauty products and appearing on Dragon's Den, Cheekbone Beauty is redefining what it means to be a beauty brand with a conscience.

    Jenn Harper is not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas. From its inception in 2015, Jenn has nurtured Cheekbone Beauty into a B. Corp Certified force, now gracing the shelves of Sephora Canada and 550 JC Penney locations across the USA. You can read more about Jenn and her story here.

    Julie and Jenn discuss...

    The origins of Cheekbone Beauty (00:01:25) Jenn discusses the inception of Cheekbone Beauty. Jenn also shares the dream that inspired her to start a makeup brand and her vision to support her Indigenous community.

    Transition to the beauty world (00:04:18) Jenn discusses the transition from selling seafood to the beauty world. Jenn elaborates about the importance of sustainability, representation, inclusivity, and social impact in the beauty space.

    Starting the business and early support (00:07:41) Jenn reflects on the support she received and the early stages of building Cheekbone Beauty.  Jenn shares her experience of securing early investment from an Indigenous investment fund, enabling the growth of Cheekbone Beauty.

    Transition to sustainable and clean products (00:15:05) Jen discusses the transformation of the product line, formulating sustainable products.

    Transition to Retail Listing (00:23:06) The transition from direct-to-consumer to listing products in retailers like Sephora and the challenges faced in this shift. The need for capital to support growth and expansion.

    Sustainability, Indigenous Innovation, and Indigenous Entrepreneurship (00:29:27) The unique positioning of the brand through Indigenous roots, focusing on sustainability, and the use of Indigenous wisdom in product creation. The increasing presence of Indigenous women in entrepreneurship and the support available for startups in the Indigenous ecosystem.

    Sustainable Growth Strategy (00:35:13) The importance of fostering business growth over time and the challenges of managing rapid scaling in a sustainable manner.

    You can follow Cheekbone Beauty on the Cheekbone Beauty website (use discount code Figure820 for 20% off your order) or Cheekbone Beauty's Instagram. You can connect with Jenn through her personal Instagram or LinkedIn.

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    39 min
  • Brewing Success: Tonia Jahshan's Sipology, From Tea to Wellness

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Ever wondered how to juggle the hats of entrepreneur, mother, and partner? Tonia Jahshan, Julie's guest on Figure 8, shared her incredible story of growing Steeped Tea (now Sipology), from a one-woman operation to appearing on Dragon's Den to being a regular on the PROFIT 500 Canada's Fastest-Growing Companies list.

    Tonia Jahshan embarked on her visionary journey over 17 years ago, armed with a cup of tea and a mission to infuse the joy of loose leaf tea into people's lives. Through her social selling venture, Sipology, she not only shared the love for tea but also empowered numerous business owners, providing them with extra income and a supportive community. Today, Sipology has blossomed into a renowned North American health and wellness brand, offering matcha, essential vitamins, and super greens – a bouquet of well-being.

    Julie and Tonia discuss...

    **The beginning of the entrepreneurial journey (00:01:30)**
    Tonia shares her inspiration for starting Steeped Tea and her initial experiences with loose leaf tea. Tonia discusses the challenges she faced, the success of her in-home tea parties, and the decision to turn her business into a social marketing company.

    **Transition to a larger scale and striving for a significant sales target (00:08:22)**
    Tonia talks about the transition from running the business at home to involving her husband, Hatam, and the challenges of managing a growing company while having children.

    **The Dragon's Den experience (00:11:15)**
    Tonia discusses the changes brought about by Hatam's involvement, the decision to appear on Dragon's Den, and the subsequent expansion into the US market.

    **Evolution of product offerings and health and wellness focus (00:16:01)**
    Tonia explains the company's shift towards health and wellness products, including the development of Health Canada-approved teas and boosters.

    **Working with her husband and maintaining a strong marriage (00:20:24)**
    Tonia discusses the dynamics of working with her husband and emphasizes the importance of prioritizing their marriage over business disagreements and the power of complementary skill sets.

    **Delegation, adapting to social media, and incorporating AI (00:23:14)**
    Challenges of managing people and delegating tasks in business growth, evolving the sales model to work with social media, and incorporating AI.

    **Focus and Decision Making (00:33:15)**
    Advice on focusing on key aspects and having a strong decision-making process in business growth.

    You can connect with Tonia on Instagram or LinkedIn, on her website, or through Sipology.

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    35 min
  • Scaling Yourself While Scaling Your Business: Anna-Vija McClain’s Growth Journey

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Did you know that systems, processes, and delegation are essential to scaling your business? Ten years after accidentally starting her business, Anna-Vija McClain and her team have helped hundreds of business owners scale and grow their brands.

    Anna-Vija McClain is an expert in small business efficiency and growth. She is the Founder and CEO of Piccolo Solutions, a development firm that provides businesses with numerous ways to scale, from lead generation to workflow solutions that just celebrated their 10th year in business.

    Anna-Vija is active in the Nashville community through numerous charities, Boards, and volunteer efforts, including serving as the President of the Nashville Emerging Leader Board. As a long time Mentor with SCORE Nashville, she is honored to have been selected as the host of the SCORE Connect television show on News Channel 5+, connecting business leaders and resources. She has been named to Nashville Business Journal’s 40 Under 40, Most Admired CEOs, and Best in Business Lists and was selected for the 2022 Forbes Top 1000 List! And just recently, Anna-Vija was named Nashville Business Journal's 2024 Woman of Influence.

    She and her team have helped hundreds of business owners grow their personal and professional brands.

    Julie and Anna-Vija discuss:

    **Helping small businesses and building her own (00:02:17)**
    How to help small businesses grow, accidental entrepreneurship, and building a team.

    **Leadership practice and the CEO role (00:08:15)**
    The evolution of oneself as a leader, how to shift into the CEO role, and the importance of clear company vision. 

    **Delegation, systems, and taking on new projects (00:18:54)**
    Anna-Vija discusses creating systems for delegation and scaling, implementing a four-day workweek, and how transitioning to the CEO role enabled her to focus on expanding the business in new ways.

    **Business Scalability (00:30:06)**
    Scaling a business, including the impact of introducing new packages and the significance of taking a step back to move forward.

    **Group Coaching Program (00:36:16)**
    Anna-Vija introduces her new initiative, a group coaching program aimed at providing guidance and support to small business owners, focusing on scalability, systems, and marketing.

    Connect with Anna-Vija:

    • Website
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn

    Explore Piccolo Solutions on their website.

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    40 min
  • Erica Paolicelli and Three Brothers Winery's Story of Resilience and Adaptability

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Imagine reinventing your business so it can survive the pandemic and then the next year, navigating the chaos of a total loss fire on your business property. In this week's episode of Figure Eight, Three Brothers Winery partner Erica Paolicelli discusses the critical importance of resilience, ambitious adaptability, and a solid disaster plan.

    Meet Erica Paolicelli, an accomplished enterprise architect, growth strategist, principled leader, brand ambassador, and financial manager. As a partner at Three Brothers Wineries/War Horse Brewing Company, the Finger Lakes region's premier destination, she has played an instrumental role in transforming the establishment into a multimillion-dollar revenue-generating enterprise since its inception. Erica's expertise spans cash flow forecasting, project management, and brand development, making her an indispensable asset to the company's success. With 17 years of experience, she excels in fostering high-performing teams and currently spearheads business development initiatives to identify new opportunities and optimize existing revenue streams.

    With a Bachelor of Science in Dietetics from the State University of Oneonta, Erica is excited to leverage her business acumen in her latest venture, Dominator Brave, where she merges her passion for health and wellness with her proven track record in business development. Her vision is to introduce world-class health and wellness programs to communities across western New York and beyond.

    Julie and Erica discuss:

    **Erica's journey to managing the winery**
    Erica's unexpected start in the wine industry to her partnership with the owners of Three Brothers Winery as they expanded into multiple locations, a brewery, and more.

    **Adapting to the pandemic reality (00:12:23)**
    Exploring the opportunities created by the pandemic, including shifting to e-commerce, curbside pickup, and drive-thru experiences, while keeping the focus on an exceptional customer experience.

    **Overcoming adversity (00:19:29)**
    Dealing with the total loss fire at the winery and the importance of disaster planning, solid relationships with insurance providers, and utilizing third-party representation. 

    **Impact on Business Operations (00:27:23)**
    The impact of the fire on business operations, including the rebuilding process, lost business, and the challenges of reopening the tasting room.

    **Seasonality and future dreams (00:29:00)**
    Strategies to mitigate the decreased income during slower seasons and future plans to scale the winery.

    You can connect with Erica, Three Brothers Wineries, and War Horse Brewing Company on Instagram.

    Explore their websites:
    Dominator Brave
    Three Brothers Wineries
    War Horse Brewing Company

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    38 min
  • Entrepreneurship, Fulfillment and Purpose with Alyssa Kerbel

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Alyssa Kerbel, the founder of mini mioche, built her business on sustainable, ethical practices and when the time was right, exited mini mioche in order to continue making the impact she craved. Success isn't one-size-fits-all and Alyssa and Julie discuss how redefining success to align with personal values can lead to fulfilling work that goes beyond profits.

    Alyssa is a multi-passionate, heart-led, impact-driven entrepreneur who, over the past 20+ years, has started, grown, sold and exited two companies (Alyssa Agency, a wholesale fashion agency and mini mioche, a children’s apparel and lifestyle brand).

    Alyssa founded mini mioche in 2008 as a passion project and ‘side hustle’ after the birth of her first child to fill a void in the children’s apparel market for simple, gender-neutral organic cotton basics. mini mioche went on to become a multi-million dollar direct-to-consumer brand, while paving the way in sustainable and ethical fashion and values-based business practices.

    In 2023, Alyssa sold mini mioche in order to focus on her passions in the areas of community building, wellness and supporting female entrepreneurship.

    Alyssa and Julie discuss:

    **From fashion sales to founding mini mioche (00:01:18)**
    Alyssa shares the story of founding mini mioche as a side hustle and her transition from working in fashion sales to launching her own sustainable and ethical fashion brand for children, while still running her agency.

    **Transition and Tough Decisions (00:09:35)**
    Alyssa discusses the pivotal moment when she realized the need to let go of her agency business and the tough decisions involved in transitioning her focus to mini mioche.

    **Advocacy and Charity Work (00:19:22)**
    The conversation shifts to Alyssa's integration of advocacy and charity work into mini mioche's business ethos, emphasizing the importance of giving back..

    **Adapting to the pandemic (00:21:13)**
    The impact of the pandemic on mini mioche's business, transitioning to e-commerce, and the positive effects on sales.

    **Realigning with personal values by exiting (00:22:22)**
    Alyssa's realization of losing joy and fulfillment in her business as it became more transactional and less meaningful. They discuss the importance of goals, impact, and aligning her business with her personal values, as well as the challenge of exiting a business.

    **Creating community spaces and supporting female founders (00:37:04)**
    Alyssa's vision for using the acquired space to build community, foster human connection, and support wellness practices.

    **The importance of holistic goals, defining success, and finding community (00:42:02)**
    Alyssa and Julie discuss the significance of holistic goals for personal and business success, and consistently re-evaluating goals in service of personal and business needs.

    You can connect with Alyssa at her website or on Instagram, Facebook, or LinkedIn.

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    49 min
  • Mandy Friend Gigliotti: Scaling Up by Building Multiple Businesses

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Ever wondered how a former Team Canada lacrosse player turns into a thriving entrepreneur? In Julie's conversation with Mandy Friend Gigliotti, they unpack her fascinating transition from athletics to real estate mogul to being the owner of multiple successful businesses. 

    Mandy leads The Friend Team, a team in the top 1% of Realtors in the Rochester and Upstate New York regions. Founded on the values of FAITH: Family, Accountability, Integrity, Teamwork and Humility, her team will help over 200 clients, friends and families with over 50 million in sales for 2023. In the business world, Mandy is known for her entrepreneurial spirit as she is also a partner in her husband's chiropractic office, owns a daycare, is in the process of opening and laundromat and runs her coach and training business. Above all else, she loves to be known as a wife to her husband, Ed as well as a mother to her 5 children. All of her training and coaching is centered around her passion to pursue all the aspirations on her heart without compromising the relationships, people and causes that matter most.

    Julie and Mandy discuss starting businesses in diverse industries, seeking industry knowledge from those who have done it before, and learning team leadership.

    From playing for Team Canada to building a real estate team (00:01:53)
    Mandy's experience as a lacrosse player, playing for Team Canada, and making the transition to real estate.

    Quarter life crisis, implementing systems, and prioritizing personal growth (00:06:04)
    Navigating Mandy's intense schedule, exploring hobbies, and overcoming the feast or famine mindset in real estate.

    Starting additional businesses (00:16:09)
    Mandy's venture into starting a daycare business and the challenges faced in aligning personal and professional goals.

    Leadership, Delegation, and Investing in Personal Growth (00:21:24)
    Mandy talks about delegating responsibilities and the process of transitioning from a hands-on role to a leadership position.

    Expanding into a New Business (00:32:11)
    Mandy explains the decision to expand into a laundromat business, the process of applying previous business learnings to the new venture, and seeking industry knowledge and resources.

    Scaling to Seven Figures (00:36:05)
    Scaling and growing businesses, exploring the decision to focus on multiple smaller businesses versus deepening investment in one larger venture, and reaching seven figures.

    Balancing Work, Family, and Long-Term Business Growth (00:37:57)
    Mandy explains how she manages her time between work and family, taking a slow and steady approach to business growth, and creating opportunities for others.

    You can connect with Mandy on her website or on Instagram or Facebook.

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    43 min
  • Marnie Rabinovitch Consky's Thigh Society: Redefining Comfort, One Leg at a Time

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Ever dealt with that annoying thigh chafing? Julie had a heart-to-heart with Marnie Rabinovitch Consky, Founder and CEO of Thigh Society, who turned her personal struggle into a thriving business. Thigh Society is the leading direct-to-consumer brand of size-inclusive long leg undergarment solutions to sweating, chafing and modesty designed to help women move through the world with comfort and confidence.

    Marnie is an entrepreneur who started her company based on a problem that she couldn't find a solution for: long leg underwear for women that wasn’t shapewear or a men’s boxer brief. Without any related experience in sales, clothing manufacturing or ecommerce, she followed her hunch and self-funded Thigh Society to over $25M in sales, creating a new long leg underwear category of shorties that she calls “chafewear”.

    Thigh Society has been featured on The Today Show & The Marilyn Denis Show, in In Style, Buzzfeed, and SELF to name a few, and is well loved by celeb influencers like Meredith Shaw, Alicia McCarvell and Remi Bader in addition to being ranked as one of Canada’s Fastest Growing Companies in the Globe & Mail’s Report on Business for 3 years in a row. Marnie has been featured in Forbes Magazine, Nasdaq, the Toronto Star and several other notable publications and podcasts.

    In this episode of Figure Eight, Julie and Marnie discuss rejecting diet culture, the power of focusing on a single product, and scaling a remote-work team.

    The journey of Thigh Society and the power of hyper-focus (00:01:29)
    Marnie's journey as an entrepreneur, identifying a gap in the market and creating the product she was looking for.

    Thigh Society's mission (00:19:14)
    Marnie discusses the evolution of Thigh Society's product line, the mission to help people feel comfortable and confident, and destigmatizing thigh chafing.

    Scaling up with a results-only remote work environment (00:26:16)
    Marnie talks about the challenges and decisions involved in scaling up the business, including moving away from cotton manufacturing and the shift to seamless knitting.

    Expanding markets and utilizing social media (00:38:39)
    Marnie discusses the growth targets surrounding social media, marketing efforts in Australia, and product use expansion for Thigh Society.

    You can connect with Marnie on Instagram or LinkedIn and follow Thigh Society on Facebook, Instagram, Tiktok, and Pinterest.

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    45 min
  • Gina Schaefer's Recovery Hardware: Culture, Values, and Doing the Unexpected

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    From hiring previously incarcerated folks and those in addiction recovery to implementing an Employee Stock Ownership Plan (ESOP), Gina Schaefer's story of entrepreneurship demonstrates what it can look like to understand and support the community you serve.

    When Gina moved into a forlorn neighborhood that needed a hardware store, she built one. When she thought the recovery community needed businesses to believe in them, she became one, and when she suggested that inequality could be helped with business ownership, she began selling hers to her team.

    Gina Schaefer is the Founder and Co-Owner of 13 hardware stores located in Washington, D.C., Baltimore, MD, and their suburbs. She and her team of 300 have helped millions of customers shop right where they live, in their urban communities, despite continuous pressure from bigger, stronger competitors.

    In her book, Recovery Hardware, Gina chronicles her experiences building a business while learning from non-traditional teachers like folks from the recovery community and returning citizens. She serves as an advocate and spokesperson for causes directly related to raising wages, anti-monopoly legislation and small business development.

    Gina serves as board chair for the Institute for Local Self-Reliance and is a member of CCA Global Partners’ Board of Directors. She spent 9 years on the corporate board of Ace Hardware and 12 with the House of Ruth. Gina’s guiding principle comes from a treasured quote “I always wondered when somebody would do something about that. Then I realized I was somebody”.

    Join Julie and Gina for a masterclass in resilience, adaptability, and community-centric business strategies.

    Identifying a Market Need and the Challenges of Business Growth (00:01:18)
    Gina's motivation for starting a hardware store, her role in supporting the recovery community, and the challenges of being a woman in the hardware store industry and having locations not succeed.

    The First Hardware Store (00:04:20)
    The process of bringing the idea of a hardware store to fruition, merchandising in a small store, and adapting to neighborhood needs..

    Scaling and Process Efficiency (00:12:00)
    The process of opening new stores and the learning curve in optimizing operations with each new location, as well as maintaining focus while expanding the business.

    Empowering store managers and ESOP structure (00:17:59)
    Empowering store managers to act as owners and the process and benefits of ESOP.

    Empathy and Inclusivity in Hiring (00:26:06)
    Gina shares her approach to hiring individuals with diverse backgrounds and experiences.

    Philanthropy and Impact Investing (00:36:09)
    Gina explores her philanthropic efforts, impact investing initiatives, and her role in supporting causes and young entrepreneurs.

    Management lessons (00:37:49)
    Gina reflects on not asking enough questions about HR and finance, and her desire to help others avoid similar mistakes.

    You can connect with Gina on her website, LinkedIn and Instagram.

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    41 min
  • Hillary Parnell on Leadership and Expansion in the Creative Arts

    Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

    Let's talk about the art of transition – moving from doing to overseeing. It's a challenge many entrepreneurs, including Julie's  guest Hillary Parnell, have had to face.

    Hillary Parnell has been the owner of the Academy for the Performing Arts and Preschool for the Arts in Apex, NC for the past two decades and more recently founded two other dance adjacent companies (Dance Photo Pro and Dancers In Balance).

    She has taught over 10,000 children, grown her revenue to well over 2M, and coached hundreds of small business owners. Her passion is to help the next generation of entrepreneurs create thriving businesses through leadership, mentorship and making not nearly as many mistakes as she has.

    Today on Figure Eight, Julie and Hillary discuss how she leveraged her dance studio space for multiple ventures, recognized the pivotal signs that it was time to upscale her business, and built the right mindset and team for success.

    **Founding and scaling the dance studio and preschool (00:01:51)**
    Hillary's journey in founding and growing her dance studio and preschool business beyond the industry's expected revenue, how she overcame resistance, and finding work-life balance.

    **Dance adjacent companies and revenue diversification (00:15:55)**
    The founding of dance adjacent online businesses, the importance of revenue diversification in the dance industry, and identifying when to level up the business.

    **Adapting to growth (00:23:16)**
    Adjusting to the challenges of growth for a brick and mortar business, including software, staffing, and personal financial planning.

    **Growth and development  (00:32:54)**
    The importance of learning, personal growth, and passing knowledge onto the next generation.

    **Business growth and marketing (00:33:25)**
    Plans for business growth in 2025, including diversification and marketing.

    **Challenges of leadership and mentorship (00:36:30)**
    Learning how to manage a team and receive education and mentorship.

    **Bookkeeping and Business Education (00:40:37)**
    Discussion about the need for business education in specialized fields like dance and dentistry.

    **Universal Business Challenges (00:41:12)**
    Comparison of business challenges across different industries and the benefits of gratitude and reflection.

    You can connect with Hillary at www.hillaryparnell.com

    Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).


    You can connect with Julie on LinkedIn or Instagram. 

    Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! 

    What did you think of this conversation? We'd love if you'd rate or review our show!

    46 min

About Big Gorgeous Goals

From the publisher's feed

Conversations with women entrepreneurs about the best and the most difficult parts of growing 7- and 8-figure businesses and chasing our Big Gorgeous Goals.


You can find Julie's…