Back in the olden days we beard stroking eggheads used to sit around in our ivory towers, picking buttercups of wisdom, musing deep thoughts about the nature of the cosmos. Profound, but a little bit... useless.

But that's all gone now! These days, we're creators of impact - making a difference to the world - changing lives for the better!

Well, maybe. Or at least, we're trying to...

So to help make The Wholesome Show the highest impact podcast it can possibly be, we sat down for a chat with the world leading expert of impact, Professor Mark Reed of Newcastle University. Listen in to hear Mark's *one word* strategy on how to have high impact. One word!

Enjoy.

The Wholesome Show is Dr Rod Lamberts and Dr Will Grant, proudly brought to you by the Australian National Centre for the Public Awareness of Science!