In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.

Highlights

• Changes in ad prices
• The campaign budget optimization
• Waiting for the optimization to happen
• Running traffic
• Google analytics and e-commerce

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

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