Is your brand facing a PR NIGHTMARE? Matthew Berman sits down with Juda Engelmayer, a leading crisis management expert often called the "Ray Donovan of PR," to reveal the secrets to surviving—and even thriving—through a public relations crisis.
Juda has helped Fortune 500 companies, celebrities, and brands navigate some of the most challenging PR disasters imaginable. He's here to share his proven strategies, real-world case studies (including the Crown Heights Riots), and actionable advice that could save your brand millions of dollars.
Don't let a crisis destroy your business. Learn how to protect your reputation, retain your customers, and even turn a potential disaster into an opportunity for growth.
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Episode Timestamps:
00:00 Intro: Facing a Brand Nightmare
00:46 Identifying a PR Crisis & How to Respond
02:32 Key Mistake: Acting Without a Strategy
03:38 Controlling the Narrative & the Psychology of Crisis Management
05:46 How Juda Became the "Ray Donovan of PR"
07:33 From Volunteer to Crisis Communications Expert
08:26 Case Study: The Crown Heights Riots
09:17 Creative PR Tactics: Billboards, Newsletters & Beyond
11:30 How to Contact Juda
Key Takeaways:
• Calm is King: The first step in any PR crisis is to remain calm and avoid impulsive reactions.
• Understand the Situation: Don't act or speak without knowing all the facts and perspectives.
• Control Your Environment: As a crisis communicator, Juda emphasizes the importance of controlling the narrative as much as possible.
• Be Creative: Juda shares unconventional tactics he's used to help clients, including leveraging social media, paid platforms and even creating their own publications.
• Empathy is Essential: Understand and acknowledge the perspectives of all stakeholders involved.
• Every Crisis is an Opportunity: With the right approach, a PR crisis can be an opportunity for growth, brand building, and even increased revenue.
• Preparation is Key: Don't wait for a crisis to happen. Develop a crisis communication plan now.
• When in doubt, contact Juda: He's helped countless brands navigate treacherous waters.
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👋 Matthew Berman is a 4x founder in tech, media, marketing, and social.
💰 Want millions of views? My agency, Emerald Digital, grows brands fast: https://emerald.digital
Find Me on Social:
Twitter: https://x.com/TheMattBerman
Instagram: https://www.instagram.com/themattberman/
LinkedIn: https://www.linkedin.com/in/matthewberman1/
Connect with Juda Engelmayer:
Website: https://www.heraldpr.com/
X/Twitter: https://twitter.com/judae
LinkedIn: https://www.linkedin.com/in/jengelmayer/
Facebook: https://www.facebook.com/judae
YouTube: https://www.youtube.com/c/JudaEngelmayer
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