Big Podcast Daily - The Sausage Factory

#nosorry

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.

Also known as hump day.

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.

another one.

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.

a new title format?

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.​

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.​

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throw it in ...

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.​​

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.​

That's today.

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.​

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.​

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Taylor Swift knows a lot about how to connect with an audience. This episode of Build a Big Podcast talks about three ways she is doing this and how you can do the same thing with your podcast audience.

Topics covered in this episode:​

• ​Taylor Swift and Her Connection with Fans
• Taylor Swift's success in connecting with fans
• Starting with a strong foundation and mastering craft before aiming bigger
• CMA Fest and Taylor Swift's dedication to her fans – a lesson for podcasters
• The importance of "showing up" physically and emotionally for listeners
• Small changes can result in big results in impact, money, marketing, and audience size
• The Importance of Audience Engagement
• Increasing audience engagement by showcasing listener feedback
• Podcast community building
• Connecting emotionally with the audience
• How to right clothing can help you build an audience and increase connection with fans

Episode Timestamps:​

[00:00:20] Podcasting Jumpstart 2.0: Improve your podcast impact, engagement, and marketing.

[00:01:34] Tips for podcasters from Taylor Swift's fan connection strategies, directly from her former manager.

[00:02:38] Be present, engage with the audience, market yourself, and maintain enthusiasm. 

[00:06:50] Taylor Swift signs fan autographs for 13 hours despite feeling ill.

[00:16:56] How to build a feeling of community with listeners by reading listener letters on your podcast.

[00:20:57] Wearing pink at a Mary Kay convention ...

[00:23:00] Embrace feelings and connecting with listeners.

[00:23:44] Making your audience feel that they matter. 

[00:24:16] Start small to build a strong podcasting foundation.

Want More?  

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​      

or fri-yay

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.​

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.​

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having one ...

If you're looking for information on podcast marketing, you want Build a Big Podcast. You'll also benefit from my book.​

This podcast, Big Podcast Daily (also known as The Sausage Factory) is just me running through some hosting exercises, specifically reading out loud, improvising, and thinking on my feet. It's interesting from a behind-the-scenes aspect, but it has nothing to do with marketing.​

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Want to grow your podcast? You need to bring your best performance, content, and personality regardless of how many people are listening to you now and before you worry about additional audience growth. 

Topics covered in this episode:​

• ​The importance of content quality and effort for audience growth.
• "Madison Square Garden" performance aspirations
• Playing for current and "unseen" audiences
• The power of word of mouth
• Pre/post-production work for successful podcasting
• How your podcasting performance extends beyond the your current audience
• The real value of caring for your podcast audience

Episode Timestamps:​

[00:05:30] Large room capable of seating hundreds, possibly thousands ... and what not to do.

[00:10:08] Playing for both present and potential audiences.

[00:11:36] Singer is angry about having fewer fans than previous shows ... don't do this.

[00:12:54] Authentic and unique experiences and how they help build a podcast audience

[00:13:20] How word-of-mouth can boost podcast listeners.

[00:15:58] Play hard, even if the audience even is small. How to navigate it.

[00:16:46] Madison Square Garden ... most people can't handle it.

[00:17:27] If you can't "bring it" every episode, you won't have a successful podcast.