Big Podcast Daily - The Sausage Factory

Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast.

Key Themes

• Importance of podcasting beyond audio.
• Embracing diverse voices through podcasting.
• The concept of "1000 True Fans" explained (and how it works for podcasters)
• Monetization strategies beyond direct podcast earnings.
• Utilizing voice-changing technology in podcasting.
• Avoiding audio issues in podcast production.
• Utilizing classified ads for podcast growth.

Topics covered in this episode:​

• It's never "just a podcast" - your role in connecting people and fostering a sense of belonging.
• The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially.
• Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops.
• Discussion on the updated version of the "1000 True Fans" manifesto and its relevance to podcasters.
• Voice-changing technology for podcasters who want to change their voice for their show or certain segments.
• The complications and editing nightmares caused by extra sounds during recording (and which sounds to listen for).
• The emotional connection and impact that podcasters can have on their listeners by making them feel seen and understood.

Episode Timestamps

• 03:43 Social media is hard to avoid.
• 08:18 Selling merch to fans.
• 10:36 Spotify 
• 13:50 Noisy fashion choices
• 18:54 $100 podcast studio includes audio interface, mic, headphones.
• 20:36 Personalized coaching for podcasters to grow audience.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 176 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)

In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building.

Key Themes

• Affordable podcasting equipment options
• Ensuring podcaster well-being
• Engaging audience interaction techniques
• Importance of editing for focus
• Dealing with social media algorithms
• Building true fan connectivity
• Diversity in podcasting guests

Topics covered in this episode:​

• Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget.
• David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes.
• A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A sessions and connecting with listeners through shared experiences.
• Reflections on the importance of editing and structure in podcasting to ensure episodes remain clear, focused, and accessible to listeners.
• Consideration of current social media trends and their impact on creators, including the shift towards algorithmic content prioritization.
• An exploration of Patreon's role in fostering deeper connections between creators and their true fans, and its implication for creators' control over their work and income.
• The significance of diversity in podcast guest selection to ensure a wide range of perspectives and voices are represented in the podcasting space.

Episode Timestamps

• 06:12 Focusrite interfaces - a reliable and efficient solution.
• 11:06 Top players dominate with money, knowledge, content.
• 13:44 Editing issues make listening harder, removing "immersion."
• 16:59 Interactive content and accessibility to build podcast community.
• 19:50 Enhanced episode notes and accessibility features for podcasts.
• 25:26 Podcasters sacrificing themselves for their shows' success.
• 28:08 Versatile podcasting toolkit, personalized coaching for growth.
• 29:28 Subscribe to Build a Big Podcast with a single click

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 175 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ...

In this episode ...

• Real-time voice processing technology
• Voice options with Supertone Shift
• The importance of anonymity for certain guests
• Potential for fiction podcasts and audiobooks
• Advancements in digital recording convenience
• Focusrite Vocaster One Studio

Links ...

• Supertone Shift
• Focusrite Vocaster One Studio

More ...

• Big Podcast Insider - Weekly Podcasting Newsletter ​
• Big Podcast Extra
• Big Podcast AMP (Audio Monetization Program)

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world. 

Key Themes

• Audience growth through buying ads
• Social media clips for engagement
• Podcast advertising revenue projections
• Authentic ads in podcasting
• Podcast growth and monetization strategies
• Podcast cover art importance
• Networking in podcast communities

Topics covered in this episode:​

• Buying ads to grow a podcast audience and selecting the right online advertising options.
• Tips for converting podcast videos into engaging social media clips.
• Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032.
• Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability.
• The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners.
• Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters.
• Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing.

Episode Timestamps

• 05:55 Embracing change in podcasting, small steps lead to big impact.
• 07:30 Beyonce makes a country album with help from established artists.
• 11:19 How to do a podcast teaser
• 13:54 Podcast (or radio show) format and interviews. 
• 19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp. 
• 22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues. 
• 26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences. 
• 31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact.

Key Themes

• Audience Growth: Strategies for attracting more podcast listeners.
• Reviews: Understanding the impact of both positive and negative reviews.
• Ease in Podcasting: Tips for making podcasting more manageable and stress-free.
• Starting Out: Embracing existing skills and experience when launching a podcast.
• Automated Tools: Using AI and automation to streamline podcast production.
• Guest Relationships: Managing interactions with podcast guests effectively.
• Monetization: Maximizing opportunities to make money from a podcast.

Topics covered in this episode:​

• The importance of podcast reviews, including how bad reviews can actually be beneficial
• Tips for dealing with negative reviews and learning from the feedback
• How to handle bad reviews without rewarding bad behavior
• Encouragement for podcasters to leave positive reviews for other podcasts
• Strategies for making the podcast recording process easier, including segmenting episodes and being prepared
• The concept of leveraging existing skills and knowledge to avoid starting from scratch in podcasting
• Tools and services to aid in podcast production

Episode Timestamps

• 00:00 Negative reviews improve podcast authenticity, create contrast.
• 05:47 Apology for disappointment? No.
• 08:24 How to support podcasters and content creators (without spending money).
• 11:08 Who is listening to your podcast? How to find out ...
• 16:04 Broadcast mics vs. "consumer" mics
• 18:21 Inherited characteristics and how your podcast will benefit
• 22:45 Podcast production, monetization, coaching
• 23:56 Enhance your podcast and grow your audience.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 173 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast.

Key Themes

• Audience Connection: Understanding and connecting with your listeners.
• Effective Marketing: Strategies for growing your audience and making money with your podcast.
• Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts.
• Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience.
• Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers.
• What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience.

Topics covered in this episode:​

• The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them.
• Discussing the significance of focusing on the actual impact on listeners rather than being solely swayed by download numbers or popularity on social media platforms.
• Exploring the concept of podcast funnels, how they can be applied to attract and convert listeners into taking specific actions, and whether they are suitable for different types of podcasts.
• RSS Radio, with helpful features for podcast listeners, such as silence removal and audio quality enhancement.
• The importance of clearly defining the target audience for a podcast and communicating who the podcast is and isn't for.
• Discussing the debate about what constitutes as a podcast and emphasizing the necessity of clarity and accessibility of podcast content via RSS feed.
• Promoting tools and resources that can help podcasters grow their audience, create better podcasts, and monetize their content, such as AI-powered podcast summarization tools and website creation platforms for podcasts.

Episode Timestamps

• 06:43 Tips for making money.
• 08:11 Seeking and promoting the positive in life.
• 12:18 Using funnels to convert listeners into customers.
• 16:44 RSS feed essential for legitimate podcasting growth.
• 18:03 Dedicated website for podcasting with easy subscription.
• 20:38 Focus on the few.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 172 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances.

Key Themes

• Audience Connection: Making people feel you
• Branding: Importance of podcast names
• Marketing: Alternatives for voice over recordings
• Impactful Content: Effectively managing time zones
• Collaboration: Benefits of cohosting a podcast
• Tools and Resources: resources to help you build a better, more successful podcast
• Monetization: Big Podcast AMP coaching program

Topics covered in this episode:​

• The importance of making your audience feel your message and how it can impact your podcast's success.
• Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness.
• Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth.
• The concept of "Record This For Free," a subreddit where individuals can find or post free voice-over gigs, and how it can be beneficial for podcasters.
• An introduction to an alternative to Adobe Enhance, with features for audio and video recording and enhancement
• The significance of using Eastern Time for scheduling podcast interviews and managing time zones effectively
• Co-hosted podcasts as an alternative to working with guests, along with its benefits and considerations for success

Episode Timestamps

• 00:00 Grow your podcast, attract new audience, profit.
• 06:16 Connect with neighbors, engage authentically, don't shy away.
• 08:11 Empower your audience and engage in discussion
• 12:44 Volunteer work helps audio projects (including yours) get made
• 15:38 Enhance sound with AI, improve clarity
• 19:09 Podcasting trend: co-hosted shows, rotating casts
• 23:21 Audio monetization program and personalized coaching

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 171 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast.

Key Themes

• Podcasting Impact: Creating a podcast that attracts and helps people.
• Quality Content: The importance of content in a world of unlimited choices.
• Engagement vs. Perfection: Balancing care and effort with micromanagement.
• Reviews Matter: Understanding the impact of reviews and strategies to increase them.
• Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost.
• Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews.
• Backing Up Recordings: The importance of backup recorders during interviews.

Topics covered in this episode:​

• Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behavior
• The importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcaster
• Strategies to triple your podcast reviews, including creating a short, memorable podcast link, showing the apps for podcast listening, and giving specific instructions on leaving reviews
• The significance of quality audio recording being available to everyone and how content matters more than ever with the abundance of listener choices
• Insights from analyzing 20,000,000 podcast reviews, including the domination of the true crime genre in terms of ratings, and how explicit podcasts tend to garner more reviews
• The affordability and features of the Zoom F3 and H4 recorders for backup recording during interviews, and the importance of running a backup recorder to avoid losing important content.
• The connection between the listener's engagement and the genre of podcasts, and the considerations when pursuing reviews as part of the growth and marketing strategy for a podcast

Episode Timestamps

• 00:00 High-quality virtual studio for podcast recording.
• 03:03 Learning from dog trainer about human behavior.
• 08:46 Podcast reviews matter for sponsors and guests.
• 12:13 Want more podcast reviews? Create tutorials for leaving podcast reviews on apps.
• 13:11 This will help you get more podcast reviews on specific podcasting platforms.
• 17:26 Easy-to-use 32-bit float recorder for backup.
• 19:46 Seek reviews to boost podcast ratings effectively.
• 23:07 Big Podcast shares stats on true crime.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 170 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Daily - Daily Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience.

Key Themes

• Podcast Security: There is no security in podcasting.
• Pitching Sponsors: A guide to approaching sponsors for your podcast.
• Free Music: Accessing royalty-free music for social media content.
• Earning Potential: Discussing a podcaster's $500,000 revenue milestone.
• Consistent Publishing: The importance of consistency in releasing podcast episodes.
• Established Reputation: The benefits of being a known figure in podcasting.
• Publishing Frequency: 2 episodes per week as a recommended pace.

Topics covered in this episode:​

• The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors
• Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look for
• Utilizing free music for Facebook and Instagram content due to restrictions on using major label music
• The flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releases
• A success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing schedule
• The importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequency
• An AI tool for automating podcast writing summaries and articles

Episode Timestamps

• 04:29 Learning about editing changed everything for me.
• 09:29 Leverage sponsorship for legitimacy in podcasting.
• 10:17 Consider non-monetary forms of compensation for sponsorships.
• 15:32 Podcast sponsorships rely on your value, relationships.
• 17:08 Big Podcast Insider - Web Edition
• 20:36 Radio hits bring royalties, but live performance is essential.
• 24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Daily - Daily Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)

In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money.

Topics covered in this episode:​

• The importance of creating a message that people care about
• Attracting an audience through podcasting
• Sending questions to guests before interviews and the pros and cons of doing so
• Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover
• Key strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcasters
• Advice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience.
• Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessions
• Insights on the value of publishing content frequently and the benefits of building a strong podcast audience

Episode Timestamps:​

• 00:00 Audience attraction and engagement through podcasting
• 03:47 Interviewing challenges: staying present, scripted interaction struggles
• 08:32 Michael Jackson and stories
• 11:56 Fame helps, but there are other options for podcasting success
• 15:17 Find influential people to share your content
• 16:36 Cross promotion, network effect, frequency of publishing
• 22:22 Unforeseen co-host issues, co-hosting agreements
• 25:50 Podcast growth toolkit - The Swiss Army Knife for podcasting
• 26:45 Scan QR code for instant podcast access

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 168 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Daily - Daily Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)