Big Profits, Small Business

Are your business books actually telling you the truth? More importantly, would you know if they weren't?

Good bookkeeping is about more than tracking expenses, preparing for tax season, or checking a task off your to-do list. Accurate, organized financial records are the foundation of a profitable small business, helping you make smarter decisions, identify opportunities for growth, and avoid costly financial mistakes.

In this episode of Big Profits, Small Business, fractional CFO Jen Ward breaks down the four essentials of good bookkeeping: building an effective chart of accounts, categorizing transactions consistently, reconciling your accounts, and maintaining accurate financial statements. She also explains why keeping personal and business expenses separate, managing receipts, and properly recording loans are critical to your financial health.

Whether you're managing your own bookkeeping or working with a professional, you'll learn how to turn your financial data into actionable insights that support better spending decisions, stronger profitability, and long-term business growth.

Because your books shouldn't just tell you where your money went. They should help you decide where your business goes next.

Hit subscribe now for more episodes of "Big Profits, Small Business," where we make business finances comfortable, maybe even fun.

When you're ready for financial leadership in your business, visit assignedfinancialsolutions.com to learn how we can help.

What's the difference between an expense and an asset? And why does it matter?

In this episode, I explain why your MacBook might be an asset, but the new parts for your camera might be an expense. How to know the difference. Plus why it matters!

Hit subscribe now for more episodes of "Big Profits, Small Business," where we make business finances comfortable, maybe even fun.

When you're ready for financial leadership in your business, visit assignedfinancialsolutions.com to learn how we can help.

I get asked this all the time, whether it's by clients or by audiences when I speak or teach—Should I be saving for taxes? And how much?

Listen now while I break down the calculations into easy-to-digest percentages. You'll end this episode with a clearer understanding of how you can plan ahead and take the panic out of tax season by starting RIGHT NOW.

Want individualized help planning ahead for YOUR taxes? Email me at [email protected] and let's talk about CFO services!

~Jen Ward, CFO and Founder of Assigned Financial Solutions

I know, the title CFO isn't usually associated with talk about emotions, social tensions, or mental strain. But in real life, financial decisions really are effected by our mental/emotional state, and faulty mindsets can get in the way of us doing what's best for our business.

In today's episode, I address three mindsets that I've seen get in the way of business growth and profits, as well as how to conquer them.

When you're ready for a financial therapist (as my clients call me), shoot me an email at [email protected] and tell me your top money problem. I'm happy to help!

~Jen Ward, CFO and Founder of Assigned Financial Solutions

Did you know that the rules recently changed for 1099s? The One Big Beautiful Bill Act of 2025 increased the threshold for required 1099s, and it could decrease the paperwork for your 2026 taxes!

Listen now to learn more.

For one-on-one strategy and CFO-level support, schedule your no-commitment discovery call now and learn how AFS can clarify your business finances.

What do you do when your current prices aren't cutting it anymore, but you're terrified to increase them?

I'll walk you through how to strategically raise your rates so you can earn a profit without losing all your existing customers and starting from scratch. In fact, following this system, your bottom line might improve radically within 18 months!

We want to go behind the scenes with your business and make it more profitable than ever. AFS is currently accepting applications for fractional CFO clients. Visit our website to schedule your discovery call!

I'm turning 40 this month! As I celebrate a milestone (can we call it that?) that many people dread, I encourage YOU to celebrate moments in your life and your business. And if you don't feel like you can celebrate, ask yourself, "Why? Where is the pressure and expectation coming from?"

We can all choose to rebel against expectations that don't feed our businesses and our lives.

Thanks for tuning in! When you're ready for hands-on financial expertise, email me at [email protected], or book a discovery call with me at www.assignedfinancialsolutions.com.

Katherine Yager went from corporate in-house marketing to CEO of her own marketing business—with no agency experience. Her business has allowed her the flexibility to travel and to align work and daily life for her family. She also shares tips on how to make sure your website is built for search engine marketing so you can attract more leads!

You can connect with Katherine on LinkedIn.

Did you know you can hire me to be Virtual CFO for your business?! Schedule your FREE discovery call ⁠⁠⁠here⁠⁠⁠. Or signup for our monthly ⁠⁠⁠newsletter ⁠⁠⁠for more tips and notes from me.

Really bad business advice didn't stop Amy. Her business is 25-years strong, and she continues to pivot, niche down, and align her business more and more with her dreams—earning what she wants, how she wants!

Today, I chatted with Amy Kehs of Kehs Communications (est. 2000), and she'll tell you all about building a business you love—that lasts!

You can connect with Amy on her ⁠website⁠.

Did you know you can hire me to be Virtual CFO for your business?! Schedule your FREE discovery call ⁠⁠here⁠⁠. Or signup for our monthly ⁠⁠newsletter ⁠⁠for more tips and notes from me.

What do I mean when I say "cash runway" and "reserves"? These are two important terms to know, and they represent two numbers you should know about your business.

Tune in to learn how they help prepare you for lean times and how to calculate them!

Did you know you can hire me to be Virtual CFO for your business?! Schedule your FREE discovery call ⁠here⁠. Or signup for our monthly ⁠newsletter ⁠for more tips and notes from me.