
In this episode:

* Doing SEO for a big retailer
* What an SEO Insight Technology Manager does
* Using PPC to Strategize for SEO
* Why/when/how to use Power BI
* What is the “data hulk”?!
* Does CTR actually impact ranking? (Based on data)
* Strategically dealing with Holiday and Seasonal content
* Communicating SEO value to executives.

Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.
Listen Now!

Related Episodes You Might Like

* Internal Links, Content Marketing and ASO w/Jackie Chu of Uber
* How To Win at Large Scale In House SEO w/Kevin Indig

Show Agenda and Timestamps

Coming soon!

Tools Mentioned

Coming soon!

Articles, Resources, and Links Mentioned

* Argos

Find Claudia Online

* Claudia on Twitter
* Claudia on LinkedIn


114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

Tech News

Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News

Marketing


Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?
Topics In This Episode Include:

* How is AI affecting informational queries?
* What the ancient steel and iron industry has to do with content
* Is it worth still investing in content marketing?
* How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
* Challenges for new people entering the SEO space
* And lots more…

Listen Now!

Related Episodes You Might Like

* Surviving SEO in an AI World w/Sara Taher
* SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow

Tools Mentioned

* Chat GPT
* Gemini
* SearchPilot
* Content Aced (50% off – affiliate link)

Articles, Resources, and Links Mentioned

* https://www.perplexity.ai/
* Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro
* Google Anti-Trust Trial Documents
* Women in Tech SEO

Find Will Online

* Will on LinkedIn
* Will on Twitter


130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow


Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:

* Why AI vs Human Content Comparison Studies are Silly
* How AI has Changed SEO
* How Does Google Detect “AI Content”?
* Deep Dive Into The Helpful Content Update
* Google’s Search Generative Experience
* Why Core Web Vitals Is NOT a Ranking Factor Now
* E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
* How To Learn About SEO From “The Source”
* How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
* Kristine’s Approach to Providing SEO Consulting

Listen Now!

Related Episodes You Might Like

* Surviving SEO in an AI World with Sara Taher
* “The Email” (A Solo Episode from 2017 about Google Phantom Update)

Tools Mentioned

* Midjourney
* Sitebulb
* Content Aced (50% off – affiliate link)
* More being added soon!

Articles, Resources, and Links Mentioned

* Kristine’s Post About AI vs Human Content
* Detecting AI Content with Watermarking (NY Times)
* Google’s Developer Guide to Ranking Systems
* Kristine’s Post About “EEAT” on LinkedIn
* My article from 2020 about EAT and Core Updates
* More Being Added Soon!

Find Kristine Online

* Kristine on LinkedIn

 

129: Helpful Content Update Recovery and More w/Kristine Schachinger

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
Listen Now!

Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.

Updates About This Podcast!


If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:

How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
The Risk of AI to Content Creators 
The importance of TikTok SEO, Video Indexing, and having Video Strategy
Create YouTube descriptions with AI
A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO
And lots more! 

Listen Now!  

Related Episodes You Might Like

* Image Optimization and Algorithmic Biases w/Myriam Jessier 
* Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt

Tools Mentioned




* ChatGPT
* ChatGPT Code Interpreter
* Jasper
* Midjourney
* Eightify YouTube Summaries
* Fixing eye content on videos with AI
* The Web Developer Plugin
* View Rendered Source Plugin




Articles, Resources, and Links Mentioned




* LearningSEO.io
* https://www.perplexity.ai/
* The Risk of AI To Content Creators
* Video Indexing Report
* SEO in the age of AI
* Doing SEO for TikTok
* Scraping YouTube with Python
* Auditing JavaScript for SEO




Find Sara Online

* Sara’s Blog
* Sara on LinkedIn

128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher


It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly… 
Topics In This Episode Include:

* Breaking through the “curse of knowledge” in SEO
* Understanding the psychology and emotions of searchers
* The weaknesses of keyword intent analysis at scale
* Why PageSpeed Insights may not realize you’ve already compressed your images
* Working with developers 
* Understanding “Graceful degradation” 
* Applying Librarian Skills to SEO
* A GeoIP Redirects Rant
* Algorithmic Biases, Gendered Language, and Keyword Research
* The parallels between furniture design and SEO
* Tips for working in SEO with ADHD
* And lots more!

Listen Now!

About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national).
Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like Show 

* The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
* Seizing The Image Search Opportunity w/Jess Peck

Agenda and Timestamps




* Coming Soon!




Tools Mentioned




* Coming Soon!




Articles, Resources, and Links Mentioned




* Coming Soon!




Find Myriam Online

* Myriam on LinkedIn
* Myriam on Twitter
* PRAGM Search Agency
* SEO Cash Flow w/Myriam and Olga Zarr

NEW! Show Transcription
Coming shortly…
I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!
 

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

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