May 29, 2025

Big Shifts in Business

34 minutes

In today's episode, Jessica and Kendall share the big news about major changes coming to their business partnership and coaching model. What started as a four-hour financial meeting for Kendall turned into a complete pivot away from their monthly group coaching membership to an entirely new approach focused on implementation and results.

The hosts get candid about recognizing when something isn't serving your business anymore - even when it's profitable and successful. They discuss the guilt of seeing members pay monthly without logging in, the challenge of serving women at vastly different business stages, and the realization that constant education without implementation creates a hamster wheel of learning without progress.

Drawing from Kendall's personal experience taking two different types of courses in 2024 - one monthly subscription style and one intensive container - they discovered the power of structured, time-bound programs with built-in accountability. The new model will focus on helping women execute specific goals within their businesses rather than consuming endless content.

They reveal their first two program topics: AI for rural businesses (which has fundamentally changed how Kendall operates and recently helped Jessica secure $17,000 in grant funding) and starting a rural business from idea to implementation. Both programs are designed to move women from learning to doing, with homework, accountability, and real business outcomes.

The episode offers valuable insights for anyone questioning whether their current business model still serves their goals and community, showing that sometimes the boldest move is burning it all down to build something better.