In today's episode, Jessica and Kendall share the big news about major changes coming to their business partnership and coaching model. What started as a four-hour financial meeting for Kendall turned into a complete pivot away from their monthly group coaching membership to an entirely new approach focused on implementation and results.

The hosts get candid about recognizing when something isn't serving your business anymore - even when it's profitable and successful. They discuss the guilt of seeing members pay monthly without logging in, the challenge of serving women at vastly different business stages, and the realization that constant education without implementation creates a hamster wheel of learning without progress.

Drawing from Kendall's personal experience taking two different types of courses in 2024 - one monthly subscription style and one intensive container - they discovered the power of structured, time-bound programs with built-in accountability. The new model will focus on helping women execute specific goals within their businesses rather than consuming endless content.

They reveal their first two program topics: AI for rural businesses (which has fundamentally changed how Kendall operates and recently helped Jessica secure $17,000 in grant funding) and starting a rural business from idea to implementation. Both programs are designed to move women from learning to doing, with homework, accountability, and real business outcomes.

The episode offers valuable insights for anyone questioning whether their current business model still serves their goals and community, showing that sometimes the boldest move is burning it all down to build something better.

• Make sure to hit follow/subscribe so you never miss an episode!

Join the Workshop!

Make AI Your New Business Workhorse

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

In today's episode, Kendall and Jess are spilling the tea on what's really happening with social media right now.

With members asking questions about plummeting engagement, vanity metrics diving, and the dreaded "algorithm struggles," they're here to set the record straight on what's actually happening with your content—and what you can do about it.

From the good old days of guaranteed reach (remember when you just posted a picture of dinner with that terrible rainbow filter?) to today's demanding content landscape, they break down the real reasons your posts might not be performing and how to fix it.

They talk about:

• Why follower count doesn't equal business success (and when it actually matters)
• The difference between being an influencer and running a product-based business
• How to turn down brand deals that don't align with your revenue goals
• Why your "boring" content might be your biggest sales driver
• The real reason people aren't seeing your posts (hint: it's probably not shadowbanning)
• How consumers are engaging differently now—and what that means for your content
• Why your store hours post matters even if it gets zero likes
• The step-by-step approach to actually improving your content strategy

Whether you're frustrated with low engagement or trying to figure out if social media is even worth your time, this episode breaks down exactly how to approach content creation as a rural business owner.

Reminder: You're not creating content for yourself—you're creating it for your customers. Every post should have a purpose they can connect with.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Resources & Links:

• Anonymous Questions Submission 
• Guest Spot on the Podcast

In today’s solo episode, Kendall is pulling back the curtain on what it really takes to hire and manage a team on the farm.

With Jess deep in the final stretch of launching her Geodome project, Kendall jumps on the mic alone to tackle one of the most-requested topics from listeners: how do you know when it’s time to hire—and what do you need in place before you do?

From her first hires (spoiler: they were her step-kids) to growing a team of 11 at Central Park Farms, Kendall walks through the lessons, mistakes, systems, and safety requirements that come with building a team in agriculture.

She talks about:

• Why hiring doesn’t magically make things easier (and often makes things harder first)
• How much revenue you really need to generate before bringing someone on
• VAs vs. in-house help—and why Kendall's a self-declared terrible VA client
• The key systems to set up before you ever post a job
• WorkSafeBC rules you probably don’t know kick in at 11+ employees
• Why an employee handbook isn’t just paperwork—it’s protection
• How Kendall builds a workplace culture her staff want to be part of

Whether you’re about to hire your first part-time helper or you’ve got a team and are trying to get more organized, this episode is packed with the hard-won insights Kendall wishes she had when she started out.

Reminder: it’s not just about growing a business—it’s about creating a workplace people actually enjoy.Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Resources & Links:

• Anonymous Questions Submission 
• Guest Spot on the Podcast

In today's episode, we dive deep with Kendall as she shares the evolution of Central Park Farms from humble beginnings to the thriving diversified business it is today. Starting with "slinging chickens out of the driveway" before expanding to pork, beef, farmer's markets, and eventually bringing on her mom as the first employee, Kendall reveals how each strategic pivot was driven by necessity and opportunity.

The conversation highlights one of the farm's most successful diversification strategies - their prepared foods line created in partnership with chef Adrian. Kendall breaks down the impressive numbers behind transforming unsellable chicken backs worth $2 into $14.95 containers of bone broth, capturing an 89% increase in revenue with minimal additional work. This partnership has grown from just a few initial products to a comprehensive line that now includes items that don't even contain their farm products.

Looking toward the future, Kendall shares exciting plans for their farm store renovation, which will include building a commercial kitchen on-site that will bring their prepared foods production in-house. The episode offers practical insights for farmers seeking to increase revenue without increasing workload, with Kendall emphasizing how value-added products can dramatically improve margins while reducing waste.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

Resources & Links:

• Value-Add Products Workshop
• The Workhorse Collective Group Coaching
• Lee Farms

Mentioned in this episode:

In this hour long workshop, learn exactly how we launched our chef-crafted prepared foods line to increase revenue with our ranch-raised meat. Click below to learn more.

Prepared Foods: Value-Add Products Workshop

In today’s episode, Jessica and Kendall peel back the curtain on the raw, emotional side of entrepreneurship—what it really looks like when you’re launching something big. Jessica shares her journey behind the much-anticipated launch of her Geodome rental project and opens up about the paralyzing fear that’s crept in as the finish line approaches.

From the realities of sending that one email that changes everything to the emotional weight of being publicly visible, this conversation is a must-listen for any woman balancing big dreams, business pressure, and a small-town audience that might not always understand.

We talk about:

• The fear that hits right before a big launch

• Why it’s hard to “just hit send” on that email—even when everything’s ready

• The unseen work behind making a project live

• Community dynamics, local judgment, and pricing guilt

• How we both use public accountability as a tool for action

• The myth that confidence comes before action (hint: it doesn’t)

Whether you’re launching a glamping retreat, building a new farm store, or putting your first offer out into the world, this episode is a permission slip to do it scared. Done beats perfect. Always.

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

Resources & Links:

• Book a Stay at Moose Valley Ranch
• Anonymous Questions Submission 
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching

In today's episode, Jessica and Kendall are back with another round of "Straight Talk" - answering your anonymous questions about rural business life. From the challenges of taking actual days off to phone addiction struggles with kids, competition anxiety, and imposter syndrome - they tackle these real issues with honesty and practical advice.

The hosts dive deep into what "balance" really means when you're building a business, sharing their different approaches to unplugging (or not). They also address the guilt many business owners feel about phone usage around their children, offering strategies they've personally implemented to manage this common struggle.

When it comes to local competition and copycats, Jessica and Kendall provide perspective on distinguishing between true copying and similar business models, along with tips for focusing on what makes your business uniquely yours. They wrap up with candid advice about raising prices - acknowledging it's a difficult but necessary step for sustainable business, sharing their different approaches to communicating price increases.

Whether you're struggling with work-life boundaries, comparing yourself to others on social media, or needing to adjust your pricing strategy, this episode delivers the straight talk you need to hear.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

Resources & Links:

• Anonymous Questions Submission 
• The Workhorse Collective Group Coaching

Mentioned in this episode:

The Workhorse Collective

Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

Workhorse Collective Group Coaching

In today's episode, we're circling back into business with a teaching session on the five things you need to consider when it comes to your business presence. From branded photos to logos and payment processing, we're sharing why these five things are important and some tips we've learned along the way.

And, disclaimer: this is in no way judgy. We might have strong opinions on some things, but you have to start with where you are. And if that's being brand new to business, you might not have any of these things. We hope that by the end of this episode, you can focus on just one to help get you and your business to where you want to go.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Resources & Links:

• Episode 6. Own Your Online Presence
• Anonymous Questions Submission 
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching

Mentioned in this episode:

The Workhorse Collective

Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

Workhorse Collective Group Coaching

"We are not owed real-time updates on somebody else's life." In today's episode, we're picking up the thread from episode 8 (about showing your kids online) and continuing the conversation about safety and security with some perspectives to consider when you have a local business or property with an online presence, specifically on social media.

We're sharing our personal experiences with property crimes, how we show up on social media to not give too much away about our real-time locations, and ways you can protect your own properties. Between Jessica's background in law enforcement and Kendall's wake-up call and going dark on social media after getting a protection order, we hope we can give you some things to think about. If anything similar has happened to you, know that you are not alone.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Resources & Links:

• Episode 8. Hard Conversations About Showing Your Kids Online
• Anonymous Questions Submission 
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching

Now that we've given you guys time to catch up on the podcast and learn who we are, it's time to answer your anonymous questions. In today's episode, we're going off the cuff with straight talk, non-rehearsed answers. Hear us chat about how we work together despite having different views (AKA how to find the Jessica to your Kendall), the strategies Kendall implemented before quitting farmers markets, how to show up confidently on social media, and more!

We had so much fun answering your questions, but we couldn't get to them all. So stay tuned for future Q&A episodes! And don't forget to leave your own anonymous question below.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website 

Resources & Links:

• Anonymous Questions Submission 
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching

Mentioned in this episode:

The Workhorse Collective

Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

Workhorse Collective Group Coaching

You've heard from Jess and her husband CJ on episode 10, and now it's time for Kendall to bring on her husband Jay to talk all about running a business together and getting comfortable on social media. Hear them chat about Jay's background as a fifth-generation farmer, how Kendall became a first-generation farmer, how Central Park Farms came to be, and how Jay came to see the value of social media.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Jay:

• Connect with Jay on Instagram @centralparkfarms (because if he had his own account, it would be way too popular!)

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Resources & Links:

• Episode 10. Husband Hotseat: Supporting Your Wife's Business Dreams
• Episode 8. Hard Conversations About Showing Your Kids Online
• Episode 7. Where's the Tipping Point: Going All In on Your Business
• Anonymous Questions Submission 
• Guest Spot on the Podcast
• The Workhorse Collective Group Coaching

Mentioned in this episode:

The Workhorse Collective

Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below!

Workhorse Collective Group Coaching