Six Small Fixes That Make a Big Business Impact (Yes, Right Now)

In today’s episode, we’re hitting pause on the big ideas and zooming in on six very doable things you can take action on this week to clean up your business presence and boost your customer experience—especially if you’re selling through social media. Jessica and Kendall are in full-on checklist mode (don’t worry, it’s in the show notes) and delivering that honest, slightly salty, always encouraging energy we all need mid-year.

What we dive into:

• The power of being findable: Jessica shares her late-night rage-clicking rabbit hole trying to locate a dreamy-sounding flower farm (spoiler: it was in the wrong state). We talk about how missing location info in your bio could be costing you sales—and how to fix it in five minutes.
• Simplify the buying process: If your followers can’t figure out how or where to buy from you in under three clicks, they’re out. We talk direct links, pinned posts, smart homepage design, and real talk about reading comprehension and attention spans in 2025.
• Do a content cleanup: Outdated dates, dead links, last year’s info—oh my. We’ve all been there. We walk through how to quickly audit your website and socials so you’re not accidentally sending customers to 2023.
• Face your numbers: Kendall gets real about what it took to stop avoiding her financial data—and how understanding her metrics saved her business. If you’ve been dodging spreadsheets or feeling embarrassed about not “getting” your numbers, this one’s for you.
• Audit your time: Whether you’re a Kendall-style calendar spreadsheet-er or more of a “that event was a waste” gut-checker like Jessica, we talk about how to find what’s draining your time without delivering results.
• Promote. Your. Stuff.: When’s the last time you talked about your actual product on social media? If your feed is all cute kids and summer fun, it might be time to bring your business front and center again—especially before those fall markets roll around.
• We hope you take this list, carve out an hour, and knock out these six mini audits in your business. You’ll be amazed what a difference these small fixes can make—especially when they’re done before the holiday hustle kicks in.

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch 
• Check out her website

Episode Links:

• Owning Your Online Presence
• Join the Workshop Waitlist