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In an ever-evolving industry like solar, deciding on which solar design program to use can be a serious headache. In this episode we cover the two titans of solar design; Aurora and Solo, to try and help YOU decide which of these tools is the best fit for you and your company.

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SOLAR RESOURCES & TRAINING: ANTHONYJCONKLIN.COM

Virtual sales training has become a popular choice for many companies. This option gives companies a wider range of coaches to choose from without concerns about distance.

While there are merits to both in-person and virtual sales training, one may be the better choice for your company. Here’s how they differ.

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If you’ve considered expanding your residential solar contracting work to serve commercial customers, it’s important to understand the differences in these markets and whether your business is ready for the change.

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Solar Resources & Training: AnthonyJConklin.com

Hiring and keeping top talent is a challenge for many companies, but it’s especially true of solar. The industry’s demand for talent is only increasing, and there are concerns about the shortage of skilled talent that could impede growth.

One of the best ways to recruit and retain A-player talent is with positive company culture. Salary alone isn’t enough to recruit or retain employees, so it’s important for companies to give employees a unique workplace culture that shows they’re just as invested in them.

Let's talk about how to attract, hire, and retain A-player talent.

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The solar industry is highly competitive. The crowded market has over 13,000 installation companies across the country, and while some are seeing incredible success, others are struggling to make ends meet.

Like other young industries, the solar industry is young and fickle. So, what does it take to succeed? What makes the magic formula for a winning solar company?

Let's talk about how to keep your company competitive and prepared for manageable growth.

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If your solar sales team isn’t performing, at the end of the day, it all goes back on the shoulders of the leader. As the leader, it’s your job to motivate your team, determine the metrics they need to meet, and then hold them accountable.

if they’re missing the mark, it’s on you to turn that around.

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In our fiercely competitive industry, the companies that crush it are the ones that have the most credibility

Especially if you’re trying to build a commercial solar division and create a rock-solid reputation, a thought leadership strategy helps position your company as an industry leader.

But, what is thought leadership and how can your solar company create a kick-ass strategy?

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Traditional marketing is by no means dead.

And, if you landed on this page, there’s a pretty good chance that you’re a solar professional looking to edge out your competition.

Think: how did you become aware of your competition?

Are you seeing their advertisements in the yards of residential homes? Do you see their trucks driving around? What kind of presence do they have in your market?

Your competition is beating you because they’ve taken an omnipresent approach to their marketing.

And you can do the same.

Let's talk about 9 traditional marketing methods your solar company should be doing.

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Your sales team is one of the most integral parts of your commercial solar company. Without sales, nothing happens. Having the right people in the right seats means driving the the right results. Let's talk about what people you need to have in the right seats, right now.