In this episode, host David Dungay sits down with Will Morey, Director of Channel at Gamma, to go behind the scenes of one of the UK’s most influential channel-first businesses.

From his personal journey to Gamma’s evolving product stack and growth into a FTSE-listed giant, Will unpacks the market’s biggest trends, challenges, and opportunities. If you're a channel partner navigating the future of UC, voice security, AI, and data-driven customer engagement, this one’s unmissable.

What happens when a channel veteran with 30 years in tech takes the reins at one of the UK’s most successful UC providers? You get vision, clarity, and unapologetic channel advocacy.

In this deep dive, Will shares Gamma’s roadmap for empowering partners, the evolution of UC, and why the channel is more vital than ever. With candid insight into AI, product evolution, and partner expectations, this conversation delivers actionable takeaways and plenty of food for thought.

• From PBX to UC and beyond – How Gamma’s portfolio helps partners address every customer from 1 to 500+ users.
• Channel-first by design – Why Gamma’s ecosystem, go-to-market strategy, and startup mentality still sets it apart.
• AI, data, and CX – How Gamma is baking intelligence and analytics into everything, without falling into the “AI hype” trap.
• Reseller relevance – Will’s bold prediction: in an AI-driven world, human-led channel expertise is more critical than ever.