In this UC Today interview, host Kristian McCann sits down with Peter James, VP of Global Business Development at Shure, to explore the company’s new initiative aimed at transforming collaboration from a “soft skill” into a business-critical differentiator. Peter discusses how Shure’s professional-grade Collaboration and Conferencing Solutions eliminate the hidden costs of poor meeting experiences and power Microsoft’s AI-driven ecosystem. He emphasizes the importance of educating organizations about the real cost of neglecting communication and collaboration technology.

Shure has been synonymous with audio excellence for generations. However, how is the company adapting in an era where audio is now data, and seamless collaboration drives competitive advantage?

Listen to the interview to discover:

• How inadequate collaboration and conferencing tools lead to hidden costs from productivity loss, miscommunication, and operational inefficiencies, costing businesses millions annually.
• Why Shure’s Collaboration and Conferencing solutions, like the IntelliMix Room, have helped Fortune 500 companies achieve consistent, scalable meeting experiences across global locations.
• How Shure’s partnerships with companies like Microsoft are transforming audio into high-quality data for AI-powered features like automatic speech levelling, noise cancellation, and intelligent meeting management.
• The role professional audio play in bridging the gap between in-office and remote participants, enabling truly equitable hybrid work experiences.
• How innovation in Collaboration and Conferencing solutions—from real-time translation to immersive video—is reshaping collaboration into a strategic business differentiator.
• Why future meetings need to capture the best of both digital collaboration tools and in-person interactions seamlessly.

Next Steps:

👉 Discover how Shure’s professional audio Collaboration and Conferencing Solutions can eliminate communication barriers and drive measurable business outcomes for your organization by visiting Shure’s website at https://www.shure.com/en-US/conferencing.
👉 Subscribe to UC Today for more interviews with leaders shaping the unified communications and collaboration landscape.