Big Whoop Episode 21 is LIVE!

Hosted by Bradley Oberrieder at Judson University.

In this episode, I sit down with Eric Wallor of Signature Popcorn — a family-owned popcorn shop that started in Long Grove, Illinois and relocated to Oldsmar, Florida. I’ve known Eric and the team for about seven years since running Brothers Field right next to his shop in Downtown Long Grove.

While I was on vacation in Florida, Eric let me into the shop for a full conversation about what it really takes to launch and run a popcorn business.

We cover everything: how he got into the industry, the wild ups and downs (including rebuilding after a devastating hurricane just months after moving), creating unique flavors, testing crazy ideas like pickle popcorn, becoming the official popcorn partner for breweries, shipping to all 50 states, custom labels for businesses, and what makes their customers the absolute best.

This one is packed with business lessons, behind-the-scenes stories, Florida vs. Illinois insights, and plenty of popcorn talk that’ll make you hungry.

Timestamps:

00:14 Intro

01:49 Bradley almost had autism or something?

02:48 Eric’s Introduction to Signature Popcorn

04:11 What exactly is Signature Popcorn?

11:10 Online vs. In-Store Popcorn Sales: The Big Differences

12:56 The Very First Flavors They Ever Made

14:17 How Do You Actually Test Brand-New Flavors?

15:30 The Pickle Flavor Disaster (and the Struggle of Perfecting Flavors)

18:40 Best Sellers + What Eric Is Most Proud Of

22:46 Hurricane Milton Hits Signature Popcorn (The Rebuild Story)

26:08 THANK YOU to Signature Popcorn’s Incredible Customers

30:45 What Eric Loves Most About Florida Life

35:27 How Moving from Illinois to Florida Changed Their Customer Base

36:28 NEW FLAVOR ALERT: Tampa Bay Mix

39:47 Illinois to Florida Customer Base (Continued)

39:57 Shipping to ALL 50 STATES?!

43:00 Signature Popcorn: The Official Partner of Breweries

46:06 Custom Labels: Put Your Own Popcorn in Your Business!

48:00 When Customers Suggest Wild Flavor Ideas

49:27 Caramel Mocha Latte Flavor Deep Dive

49:58 Bradley’s Suggestion: Popcorn-Flavored Popcorn?!

If you enjoy the conversation, smash that LIKE button, drop a comment with your favorite moment (or your dream popcorn flavor), and SHARE this episode with a friend!Listen on all platforms:

Spotify → https://open.spotify.com/show/6LlQrZ4Dinq5g775AsqTit?si=3f7006b8021542b9

Apple Podcasts → https://podcasts.apple.com/us/podcast/big-whoop-w-bradley-oberrieder/id1868550421

YouTube Music → Big Whoop w/ Bradley Oberrieder

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Thanks for watching and supporting podcasting! New episodes drop weekly — make sure you’re subscribed and the bell is on 🛎️

Welcome to Ep. 18!

We get into the weeds of filtering out the pulp and getting straight to the juice. The MAIN stuff of the matter.

Tennessee trip recap, Alligators, A.I. Data Center Riots, and Commencement Speech Booing.

Enjoy Ep. 18 of Big Whoop!

Thanks for joining and it's gonna be a good time!

If you enjoyed this episode, make sure to:

👍 Like the episode

💬 Leave a comment with your biggest takeaway

🔔 Subscribe for weekly conversations

⭐ Rate & review on Spotify and Apple Podcasts—it helps a ton

Lots to cover this week!Grab a copy of your favorite lukewarm beverage and sit uncomfortably with me as I poke and prod the areas of my mind that need attention and look at a couple of things that have come up on the horizon in the world that I really think need attention.Reach out to me! "Big Whoop Show" on YouTube, Spotify, Instagram, Facebook, TikTok, X, and everywhere else that the sun reaches.Talk to you soon!Music: Bensound

License code: 3UIRR50N7JQVG3CO

Artist: : Nick Petrov

Lots to cover this week!

Grab a copy of your favorite Luke one Beverage and sit uncomfortably with me as I poke and prod the areas of my mind that need attention and look at a couple of things that have come up on the horizon in the world that I really think need attention.

Reach out to me! "Big Whoop Show" on YouTube, Spotify, Instagram, Facebook, TikTok, X, and everywhere else that the sun reaches.

Talk to you soon!

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/ra/let-good-times-roll

License code: MKXCQ2HSL0S23F2M

Welcome to Episode 15!

Diving into the depths of it all with just me, myself, and I!

Thank you for tuning in and enjoying the live stream last week. There's more scientists missing!

If you enjoyed this episode, make sure to:

👍 Like the episode

💬 Leave a comment with your biggest takeaway

🔔 Subscribe for weekly conversations

⭐ Rate & review on Spotify and Apple Podcasts—it helps a ton!

Brayden and Gavin broke into the room while filming! We discussed everything that we could think of and I covered the moon landing and we covered Bieber's Coachella performance.

Welcome back to Ep. 13!

We dive into all the important details of our time!Thanks for joining and it's gonna be a good time!

you enjoyed this episode, make sure to:

👍 Like the episode

💬 Leave a comment with your biggest takeaway

🔔 Subscribe for weekly conversations

⭐ Rate & review on Spotify and Apple Podcasts—it helps a ton

Welcome to Ep. 11!

We have Part 2 of my interview with Zack and Chris who are hunting guides out in Wyoming. We discussed how they started and some stories of their lifestyle!Enjoy episode 11 of Big Whoop!Thanks for joining and it's gonna be a good time!

If you enjoyed this episode, make sure to:

👍 Like the episode

💬 Leave a comment with your biggest takeaway

🔔 Subscribe for weekly conversations

⭐ Rate & review on Spotify and Apple Podcasts—it helps a ton

Welcome to Ep. 11!We have Part 2 of my interview with the band All Saints worship this week.These fellas are doing amazing things in music creating and in the world of Worship. Their NEW song "Made to Worship" JUST dropped on streaming platforms so go and check that out!Check out their music video and song "You Know My Name" here: • YOU KNOW MY NAME | ALL SAINTS WORSHIP If you missed the first one, we set a record with the most amount of people in the studio at one time! All five of us squished together, too, discuss life, and where we each come from in our spiritual walks. It got pretty deep!Enjoy episode 11 of Big Whoop!Thanks for joining and it's gonna be a good time!_______________If you enjoyed this episode, make sure to:👍 Like the episode💬 Leave a comment with your biggest takeaway🔔 Subscribe for weekly conversations⭐ Rate & review on Spotify and Apple Podcasts—it helps a ton

Welcome to #10!I visited Zack and Chris out in Wyoming and they gave me the run down of life out in the wild as hunting tour guides and cowpokes.Quite a different life! They have an amazing landscape and lifestyle that was amazing to experience for a weekend.I hope you enjoy!_____Please be sure to Subscribe and follow along on Instagram and Facebook as well!#podcast #hunting #hunt #elk #wyoming