Any battle-hardened entrepreneur will tell you there’s no such thing as a complete or finished product. Rather, a product is always imperfect and there are always opportunities to refine and optimize.

Throughout the process of creating a complete network, we should have our ear to the ground, observing what’s working well and what needs improvement.

Quantitative insights come from digital infrastructure, permanent fixed bike counters, ephemeral tube counters, and volunteer-led bike counts.