What size influencer should companies work with?

Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.

In this episode, he’ll share what brands need to know about working with influencers, including:

• The difference between nano, micro, and macro influencers
• Why macro influencers are more cost effective
• Understanding engagement vs audience
• Best approaches to using influencers
• And more