A vibrant media is the oxygen of a living democracy. When the media are dominated by a handful of big corporations, citizens of a democracy are on a respirator gasping for air. James Madison, founding father, understood this well when he said, "A popular government without popular information, or the means of acquiring it, is but the prologue to a farce or a tragedy or perhaps both. Knowledge will forever govern ignorance, and a people who mean to be their own governors must arm themselves with the power that knowledge gives." Today, media reform, once thought to be impossible, is an important issue. A growing grassroots movement is demanding change.