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In this episode we joined by one of the true pioneers in the cattle industry--Bill Rishel.  After graduating with a degree in animal husbandry from Penn State, Bill and his wife Barb became Nebraskans by choice when they moved to North Platte, Nebraska and started Rishel Angus.  Bill has been heavily involved in the American Angus Association, Certified Angus Beef, National Cattlemen's Beef Association, Nebraska Cattlemen and countless other industry organizations, devoting thousands of hours supporting the industry he loves and mentoring the next generation of cattle producers. In 2024 Bill was recognized for his lifetime of servant leadership in the beef industry when he was named the 2024 Honoree by the Nebraska Hall of Agricultural Achievement.