Prior to founding Badger, Bill Whyte was a carpenter who wanted to find a remedy for his dry, cracked hands. While tinkering with different botanical and natural ingredients like olive oil and beeswax, he discovered that he had a knack for creating natural solutions to common skin conditions. Bill and his family started Badger in 1995, and the New Hampshire based company sells its expansive line of natural body care products—including sunscreen, lip-balm, body oils and soap—worldwide.

Bill speaks with Jessica Harris about how he and his family launched a leading natural skin care company, from scratch.

Listen to the interview