10 Ways to Wreck Your Ad

1. Outline your newspaper/magazine ad with Buy Now, Buy Now, Buy Now

2. Have nine tiny images

3. Layer an image over an image over an image

4. Have 2 or more paragraphs

5. Voice your own radio commercial with your odd voice - or have

your son or daughter do it

6. Star in your own TV ad and don't rehearse

7. Put 3 or 4 graphs in your magazine or newspaper ad

8. Place your company name, real big at the top of the ad

9. For direct mail, have 9 focuses of interest

10 . Have your IT guy or gal write your ad copy for your website