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The Ad Guys' Podcast
The Ad Guys' Podcast episodes
- 32 min
- The Ad Guys Podcast 11 Predictions and Principles 2019
John and Tim Bob give you their predictions for the coming year and recap the basic advertising principles for the Insider's Guide to Effective Advertising28 min - The Ad Guys Podcast Ten SEM-Budgeting
John and Tim Bob talk Search Engine Marketing and Budgeting for 201930 min - SEO = Search Engine Optimization
If people can't easily find you on the web - well... they won't visit your web site and if they don't visit your web site, well...32 min - Radio
Radio is everywhere, it's targetable, it's free and it's still affordable and viable in this changing advertising landscape. This is how to buy radio, what to ask for, trends in radio and much, much more.30 min - Billboards, Magazines & 10 Ways to Wreck Your Ad
10 Ways to Wreck Your Ad1. Outline your newspaper/magazine ad with Buy Now, Buy Now, Buy Now2. Have nine tiny images3. Layer an image over an image over an image4. Have 2 or more paragraphs5. Voice your own radio commercial with your odd voice - or haveyour son or daughter do it6. Star in your own TV ad and don't rehearse7. Put 3 or 4 graphs in your magazine or newspaper ad8. Place your company name, real big at the top of the ad9. For direct mail, have 9 focuses of interest10 . Have your IT guy or gal write your ad copy for your website35 min - Podcast #5 The Buying Funnel
There is a process your customer goes through to arrive at theconversion or purchase decision for your product or service.It is called… The Buying FunnelFrom bottom to top, the layers are Awareness, Consideration,Conversion, Loyalty, and Advocacy.John and Tim Bob talk top of the FUnnel starting with Television31 min - Sex Appeal, Niches, Badmouthing, Video and more
John and Tim Bob cover a number of fun and important topics in a short amount of time. Good tips to help small businesses be more successful with their advertising.36 min - I Don't, Doesn't Work and No Nothing Ads
John and Tim Bob talk about things they've heard and seen over the years from advertisers about why their ads don't work. These are hot-button topics for the Ad Guys, give it a listen.35 min - 36 min
About The Ad Guys' Podcast
From the publisher's feed
Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message.
We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries.
We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, trusted employee, or hired hand. You've got to be involved. It's your money. It’s your business and you should be vested in it if you expect it to work for you.
You need to have a clear idea of the message you want presented. You should have a basic understanding of how the different advertising channels work.