The Ad Guys' Podcast

By The Ad Guys

Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel th... more

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11 ratings

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FAQs about The Ad Guys' Podcast:

How many episodes does The Ad Guys' Podcast have?

The podcast currently has 11 episodes available.

The Ad Guys' Podcast episodes:

February 07, 2019 Repeat Customers
How do you contact existing customers? What do you say? How often do you say it?
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32min
January 05, 2019 The Ad Guys Podcast 11 Predictions and Principles 2019
John and Tim Bob give you their predictions for the coming year and recap the basic advertising principles for the Insider's Guide to Effective Advertising
...more
28min
January 05, 2019 The Ad Guys Podcast Ten SEM-Budgeting
John and Tim Bob talk Search Engine Marketing and Budgeting for 2019
...more
30min
December 10, 2018 SEO = Search Engine Optimization
If people can't easily find you on the web - well... they won't visit your web site and if they don't visit your web site, well...
...more
32min
October 10, 2018 Radio
Radio is everywhere, it's targetable, it's free and it's still affordable and viable in this changing advertising landscape. This is how to buy radio, what to ask for, trends in radio and much, much more.
...more
30min
October 02, 2018 Billboards, Magazines & 10 Ways to Wreck Your Ad
10 Ways to Wreck Your Ad
1. Outline your newspaper/magazine ad with Buy Now, Buy Now, Buy Now
2. Have nine tiny images
3. Layer an image over an image over an image
4. Have 2 or more paragraphs
5. Voice your own radio commercial with your odd voice - or have
your son or daughter do it
6. Star in your own TV ad and don't rehearse
7. Put 3 or 4 graphs in your magazine or newspaper ad
8. Place your company name, real big at the top of the ad
9. For direct mail, have 9 focuses of interest
10 . Have your IT guy or gal write your ad copy for your website
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35min
September 16, 2018 Podcast #5 The Buying Funnel
There is a process your customer goes through to arrive at the
conversion or purchase decision for your product or service.
It is called… The Buying Funnel
From bottom to top, the layers are Awareness, Consideration,
Conversion, Loyalty, and Advocacy.
John and Tim Bob talk top of the FUnnel starting with Television
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31min
September 03, 2018 Sex Appeal, Niches, Badmouthing, Video and more
John and Tim Bob cover a number of fun and important topics in a short amount of time. Good tips to help small businesses be more successful with their advertising.
...more
36min
August 16, 2018 I Don't, Doesn't Work and No Nothing Ads
John and Tim Bob talk about things they've heard and seen over the years from advertisers about why their ads don't work. These are hot-button topics for the Ad Guys, give it a listen.
...more
35min
August 05, 2018 The Ad Guys #2 Podcast
Five Principals of Advertising
AIDA, FUD, Instant Appeal, WDIG, LBR & VIP.
...more
36min

FAQs about The Ad Guys' Podcast:

How many episodes does The Ad Guys' Podcast have?

The podcast currently has 11 episodes available.