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The Ad Guys' Podcast
The Ad Guys' Podcast episodes
- Introductions & First Things First
Business OwnerChances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message.Before you commit dollars to any marketing and advertising, you need to evaluate - who is your customer? We’re not talking about everyone. We assume you’ll sell to everyone, but everyone is not a marketing segment you can advertise to. You must be more specific if you’re going to be effective with the message and the offer. You need to identify your target audience. Know who you are and what you offer that is unique or special and appealing to your customers. And know who your competition is and why people shop/buy there.26 min
About The Ad Guys' Podcast
From the publisher's feed
Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message.
We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries.
We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, trusted employee, or hired hand. You've got to be involved. It's your money. It’s your business and you should be vested in it if you expect it to work for you.
You need to have a clear idea of the message you want presented. You should have a basic understanding of how the different advertising channels work.