<img src="https://assets.podomatic.net/ts/00/3a/bc/tryadllc67546/3000x3000_12932384.jpg" alt="itunes pic" /><br />There is a process your customer goes through to arrive at the
conversion or purchase decision for your product or service.
It is called… The Buying Funnel
From bottom to top, the layers are Awareness, Consideration,
Conversion, Loyalty, and Advocacy.
John and Tim Bob talk top of the FUnnel starting with Television

There is a process your customer goes through to arrive at the conversion or purchase decision for your product or service. It is called… The Buying Funnel From bottom to top, the layers are Awareness, Consideration, Conversion, Loyalty, and Advocacy. John and Tim Bob talk top of the FUnnel starting with Television

<br>There is a process your customer goes through to arrive at the
conversion or purchase decision for your product or service.
It is called… The Buying Funnel
From bottom to top, the layers are Awareness, Consideration,
Conversion, Loyalty, and Advocacy.
John and Tim Bob talk top of the FUnnel starting with Television

Podcast #5 The Buying Funnel

Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message. 

We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries. 

We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, trusted employee, or hired hand. You've got to be involved. It's your money. It’s your business and you should be vested in it if you expect it to work for you. 

You need to have a clear idea of the message you want presented. You should have a basic understanding of how the different advertising channels work.

Business

Management

Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message. We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries. We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, trusted employee, or hired hand. You've got to be involved. It's your money. It’s your business and you should be vested in it if you expect it to work for you. You need to have a clear idea of the message you want presented. You should have a basic understanding of how the different advertising channels work.

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Podcast #5 The Buying Funnel

Podcast #5 The Buying Funnel