Scientista

Billie Eilish’s Mom, Maggie Baird, Is Feeding People and Fighting for the Planet


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You may know her as Billie Eilish’s mom, but Maggie Baird is also an activist, storyteller, and founder of Support + Feed, a nonprofit tackling hunger, equity, and climate change with plant-based meals. What began as a living room idea during COVID has grown into a movement spanning 11 cities—delivering nutritious meals to communities cut off from healthy food, hosting free farmers markets, and inspiring fans worldwide to take the Support + Feed pledge.

Maggie is also reshaping the music industry from the inside, working with Billie, Finneas, and partners like REVERB to push arenas toward plant-based menus, cut down on waste, and prove that sustainability can be the easier, better option. Her philosophy? Progress over perfection. Whether it’s one plant-based meal a day or one arena ditching single-use plastic, small shifts add up to big change.

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