Billion Dollar Brand with Bill Harper & Bryan Elliott

In this episode Bryan and Bill talk about some of the commercials that aired during Super Bowl 59 in the game with Chiefs vs Eagles. Spoiler alert: This year's line up was underwhelming to say the least. 

In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues.

About host Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of BrandBossHQ.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About host Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

In this episode Bill and Bryan discuss advertising trends, a variety of upcoming TV spot creative and wax philosophical on several issues. 

About host Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of BrandBossHQ.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About host Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

In this episode, Bill & Bryan breakdown the Superbowl Commercial Preview: The Duracell Scientist Experiment Fails; State Farm Flames Out; Coors Light's Deliberate Typo and more.

About host Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of BrandBossHQ.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About host Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

About host Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of BrandBossHQ.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About host Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

About host Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of BrandBossHQ.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About host Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

David Greenspan has been in the Real Estate space for over 15 years helping Realtors with their marketing needs.

As Founder and & CEO of MindShare101 Inc. David focuses his days on providing value to the Real Estate industry, helping Realtors bridge the gap between their online and their offline marketing to achieve a higher ROI on every marketing dollar spent.

David’s mission is to help Realtors build MindShare, which is creating a top of mind intuitive instinctive reaction, so when people think of Real Estate they think of your name, putting you in the right place at the right time.

About host Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of BrandBossHQ.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About host Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

Welcome to another episode of The Billion Dollar Brand podcast I’m Bryan Elliott and this is a show where Bill Harper & I unpack the stories, strategies--and sometimes spectacular failures that shape the brands we love. 

Jaguar, Chitople, Tropicana Orange Juice: you win a prize for 2024—but it’s not a good one.

I’m excited for a brand new season of the show — we're diving deeper than ever into the minds of innovators who are redefining industries and challenging the status quo. 

From billion-dollar disruptors to scrappy startups, Bill & I will unpack the exceptional and appallingly bad ads we see so you can take a page from their playbooks and don’t make the same mistakes. 

Whether you're a marketer in charge of a brand or just curious about how great brands are built, this season will give you a front-row seat to the conversations that matter. 

The next couple of episodes were recorded during our break. Bill was busy on a rebrand + a bunch of client projects and you should definitely take a look at the new BrandBossHQ website: just goto Brandbosshq.com. 

I was knee—deep in video production for clients at my production company, TheGoodbrain.com and also recorded a bunch of new podcasts on my other show, Behind the Brand with Bryan Elliott. 

One of the highlights was my interview with the godfather of modern marketing, Seth Godin. Seth brought so much value that I wanted to share it here with you. 

Ready. Set. Godin!

In this episode of the Billion Dollar Brand podcast, Bryan and Bill invite renowned Creative Director Jason Bagley on the show to discuss his experience with campaigns and brands like Old Spice and many more.

Jason also has a course on becoming great at advertising and you can get all the details here.

Want to be featured on the show in a Deep Dive?
It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6

About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include Starbucks vs Duncan; Denny's vs iHOP; Nike vs Tracksmith and much more!

Want to be featured on the show in a Deep Dive?
It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6

About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.

I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…

Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.

Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.

They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?

Just go to burstcreatine.com and order your first bag and get in the game. 

In this episode Bill and Bryan ask: What is your ONE THING?
Featured case studies include Sara Blakly's new brand Sneex vs uncomfortable shoes; Vans & Converse; We Feed Raw dog food vs Science Diet; and much more!

Want to be featured on the show in a Deep Dive?
It's free! But we'll also tell you and everybody listening exactly how we see it in an effort to help you and provide value to your brand: https://forms.gle/SfYAjggd4reTGpvT6

About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford

Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.

About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called The Goodbrain.  He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.

Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.

I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…

Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.

Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.

They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com and order your first bag and get in the game. 

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand