Hi fellow Upcoming Billionaire baby girls and boys, in today's episode I speak with my Brother Ayotunde Rufai CEO (LOUD IT) of JENDAYA. An E-commerce platform where consumers living across the globe with a deep appreciation for the richness of our African culture could enjoy a curated shopping experience. Setting a new diverse standard for luxury, where everyone has access. Exclusive capsule collections, collaborations, and metaverse drops. The next generation luxury fashion experience where everyone shops live. E CHOKE FOR WHO NO GET Jendaya access. We discuss his journey into the fashion scene, building Jendaya with his core team, difficulties running an e-commerce platform, being a CEO, key success and accomplishments and what the next step is for Jendaya.