Anne Boden is the Founder and CEO of Starling Bank, a modern British bank that brings new technology to the forefront, delivering a more engaging experience for customers than traditional high-street banks. Since 2014, Anne’s vision has served more than 2.5 million customers as Starling continues to grow into one of the UK’s leading banks.

In January of 2014, Anne decided to quit her job to pursue her vision of creating a better bank, defying all stereotypes of women in their 50s with a corporate background. Starting a bank is one of the most challenging businesses to launch, and people thought she was crazy, but Anne was determined to make it work.

“I felt silly, I felt people would laugh at me for having this audacious goal. I didn’t just want to create a new bank, I wanted to create one that had the very best technology right from scratch, treated customers very fairly, with a new way of doing things and engaging with customers. Nobody believed me. Nobody thought it was possible.”

Topics:

Starling’s first steps

Anne:

https://www.instagram.com/anneboden/

https://twitter.com/anneboden

Anne's book:

https://www.amazon.co.uk/BANKING-How-I-Disrupted-Industry-ebook/dp/B084H6N2GS

Starling Bank:

https://www.starlingbank.com/

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