Tasks are piling up in your company and you need to decide which ones to  implement. Then use the ICE assessment method. It will help you with  your decisions and is quite easy to use. So just give ICE Scoring a try.

There are many different valuation models. The ICE evaluation method is  simpler than most alternatives. It requires only three criteria for each  possible idea. Thus, the team can quickly calculate the score for all  content and make prioritization decisions accordingly.

The corporate mission statement has a clear function. It provides the  basic direction of the company so that every employee in the company  feels that he or she can make a meaningful contribution. The corporate  mission statement provides direction for every employee.  It is worth  asking what appropriate contribution one can make to achieve the goals.

Do you know Jeff Wilke? Jeff has shaped the image of Amazon for over 22  years. He was kind of an Amazon coach for founder Jeff Bezos. And he  made a lot of good decisions for the company. We look at the factors for  product success. One is to focus on inputs rather than outputs.

„I was lucky to have him as my teacher. I learned so much from him, and  I’m not the only one. He was an incredible teacher for all of us.“ (Jeff  Bezos)

Hi my name is Billy, Billy Marketing.   

Like Gusteau in the movie Ratatouille.    who had the motto: "Anyone can cook" ,    I am of the opinion: "Anyone can do marketing!   " 

Who is my podcast suitable for?    All those who want to further their education in the field of marketing.   

You can expect many exciting episodes in the podcast.  In addition to useful knowledge,  you will receive practical ideas for more success in your job,  life and for your personal development. 

I deal with some of the most exciting people from the digital and business world.  From billion-dollar companies to sports phenomena to business legends,  it's all here. 

I have been in various marketing positions for over 20 years,    handling both offline and online marketing.    The most important thing for me is to share knowledge.    That means that I provide you with my learnings and insights for free.    And I hope to get a different perspective on marketing topics and get to know new ones through your feedback.    Let's go!