Steering clear of Bing? Big mistake. The underdog is coming on strong with Bing Shopping campaigns. Join host Joe Kerschbaum and guest John Lee of Clix Marketing as they discuss the effectiveness of the platform.

Here are John’s steps for setting up Bing Shopping:

Set up Bing Merchant Center

Create a store

Download feed template from the store. You can use altered Google Shopping ads this way.

Upload feed.

Verification can take up to a week (usually 3 days)