Michel Quintas has the rare title of Director for Global Digital Strategy and Execution at Biogen, the Cambridge, Massachusetts multinational biotech company specializing in the treatment of neurological diseases. Not only has he helped lead an enterprise-wide transformation of Biogen’s digital customer engagement, but he has been instrumental in advocating omni-channel programs and a Digital Center of Excellence, founded on the concept that “innovation lives everywhere.” Today, he shares what he has learned from two decades of living a truly global life and what that experience means for marketing initiatives that leverage IT infrastructure and next-gen technology throughout the entire product lifecycle.